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â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the… Continued

When you want people to do something, they can’t read your mind. Here’s some steps for creating a compelling and successful call to action.

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

All the training in the universe can’t prepare you for miscommunications with international counterparts.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

1. Just 19 CEOs in the Fortune 500 have Twitter accounts. 2. Eighty-one percent of corporate executives believe energy cost reductions are critical to brand building. 3. Close to 40% of small business owners in… Continued

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.