While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.
Stories by Lisa E. Phillips
Handle With Care: Communicating Social Media Metrics to Your Chief Executive
August 6th, 2012 by Lisa E. PhillipsWhile social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.