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Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

Seven Things You Will Learn in This Week’s Issue of PR News

July 23rd, 2012 by

1. Saying he would repeal Obamacare if elected, presidential candidate Mitt Romney was roundly booed at an NAACP convention. (p. 1) 2. As of June 2012, there are more than 400 million posts per day… Continued

For Best YouTube Campaign Engagement, Think Monday, Not Thursday

July 23rd, 2012 by

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

For Best YouTube Campaign Engagement, Think Monday, Not Thursday

July 23rd, 2012 by

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

How to Defend Reputation With Keyword Research

July 23rd, 2012 by

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100

July 23rd, 2012 by

â–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued

Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100

July 23rd, 2012 by

â–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued

Tip Sheet: A Branding Agency Rebrands & Lessons Abound

July 23rd, 2012 by

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.