Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.
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First Tactic to Use With a Hostile Audience: Acknowledge the Boos
July 23rd, 2012 by Scott Van CampMitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.
First Tactic to Use With a Hostile Audience: Acknowledge the Boos
July 23rd, 2012 by Scott Van CampMitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.
How to Defend Reputation With Keyword Research
July 23rd, 2012 by Cliff SteinProper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.
Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100
July 23rd, 2012 by PRNEWSâ–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued
Quick Study: Some Brands Struggle With Onslaught of Big Data; Twitter the Most Popular Platform Among the Global 100
July 23rd, 2012 by PRNEWSâ–¶ “Data torrent” poses problems: Brand owners are struggling to deal with the “torrent of data” resulting from the rapid growth of digital media, according to research by the World Federation of Advertisers and Warc.… Continued
Tip Sheet: A Branding Agency Rebrands & Lessons Abound
July 23rd, 2012 by Karen B. MooreBy focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.
Timely, Measured Responses to Posts Result in the Tweet Smell of Success
July 23rd, 2012 by Scott Van CampLike it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.
Timely, Measured Responses to Posts Result in the Tweet Smell of Success
July 23rd, 2012 by Scott Van CampLike it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.
Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign
July 23rd, 2012 by Bill MiltenbergPiggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.