By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued
Subscription Content
Seven Things You Will Learn in This Week’s Issue of PR News
August 20th, 2012 by PRNEWS1. Recent instances of plagiarism have put PR pros on notice to protect their content. 2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
August 20th, 2012 by PRNEWS1. Recent instances of plagiarism have put PR pros on notice to protect their content. 2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued
Quick Study: Mobile Users Spend More Time on Phones Than With Their TVs; Employees Long to Be Recognized
August 20th, 2012 by PRNEWSâ–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued
Quick Study: Mobile Users Spend More Time on Phones Than With Their TVs; Employees Long to Be Recognized
August 20th, 2012 by PRNEWSâ–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued
Help Set Your Customers’ Perceptions By Creating a Customer Guarantee
August 20th, 2012 by PRNEWSEditor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital… Continued
Help Set Your Customers’ Perceptions By Creating a Customer Guarantee
August 20th, 2012 by PRNEWSEditor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital… Continued
Art of the Steal: Protecting Content Requires a PR Policing Presence
August 20th, 2012 by PRNEWSFor years now, as the Internet has grown in stature and the number of audience channels has risen exponentially, the phrase “content creation” has also come to the forefront. PR professionals are now urged to… Continued
How to Use Data to Add Punch to Your PR Efforts
August 20th, 2012 by PRNEWSFinancial services companies know it takes something extra to cut through the media noise today. The industry is shaken-up regularly by market flashes, crashes and pivotal regulation. At the same time, there’s nothing new about… Continued
Tip Sheet: How Strong Management Connects to Creativity
August 20th, 2012 by Matt WolfromMakovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success.