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Media Watch: Dow Chemical, McDonald’s Most Unfavorable Olympic Brands

August 20th, 2012 by

By far, Dow Chemical garnered the most unfavorable media coverage—both traditional and social—during the London Olympics, according to a data dive by Factiva. While Dow Chemical suffered mainly due to the industry it is in,… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

1. Recent instances of plagiarism have put PR pros on notice to protect their content.  2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

August 20th, 2012 by

1. Recent instances of plagiarism have put PR pros on notice to protect their content.  2. Depository Trust & Clearing Corporation issues a monthly report that is regularly referenced in publications such as Financial Planning. 3.… Continued

Quick Study: Mobile Users Spend More Time on Phones Than With Their TVs; Employees Long to Be Recognized

August 20th, 2012 by

â–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued

Quick Study: Mobile Users Spend More Time on Phones Than With Their TVs; Employees Long to Be Recognized

August 20th, 2012 by

â–¶ Mobile Takes Big Bite Out of Media Consumption: More U.S. consumers are using their mobile phones to enjoy media content, access information and buy products, an I nMobio/OnDevice study, released in August 2012, has… Continued

Help Set Your Customers’ Perceptions By Creating a Customer Guarantee

August 20th, 2012 by

Editor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital… Continued

Help Set Your Customers’ Perceptions By Creating a Customer Guarantee

August 20th, 2012 by

Editor’s Note: This article was adapted from @Your Service (Wiley, April 2012), written by Frank Eliason, SVP of social media at Citibank and formerly with Comcast. Eliason will give the keynote at PR News’ Digital… Continued

Art of the Steal: Protecting Content Requires a PR Policing Presence

August 20th, 2012 by

For years now, as the Internet has grown in stature and the number of audience channels has risen exponentially, the phrase “content creation” has also come to the forefront. PR professionals are now urged to… Continued

How to Use Data to Add Punch to Your PR Efforts

August 20th, 2012 by

Financial services companies know it takes something extra to cut through the media noise today. The industry is shaken-up regularly by market flashes, crashes and pivotal regulation. At the same time, there’s nothing new about… Continued

Tip Sheet: How Strong Management Connects to Creativity

August 20th, 2012 by

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success.