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Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.

1. In 2012, PR executives were ranked No. 7 in a list of most stressful jobs.  2. About 11,000 business books are published each year.  3. Social media users would rather read War and Peace… Continued

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

â–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued

â–¶ Americans Show Little Trust in Government, More Trust in Corporations: The 2012 Public Affairs Pulse Survey, released by the Public Affairs Council, finds that 41% of Americans say have “some” or “a lot” of… Continued

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators.

â–¶ Energy Efficiency Good for Brand Building: A Deloitte study released in late July 2012 finds that improving energy efficiency at America’s businesses is as important to brand building as it is to growing the… Continued