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Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

1. The National Labor Relations Board is cracking down on what it considers flawed social-media policies of some big brands. (p. 1) 2. The AMEC Valid Metrics Framework builds on the Barcelona Principles, which set… Continued

The Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be… Continued

At a U.S. Forest Service public hearing on the Rosemont Copper Mine, supporters show their support by wearing “green thumbs,” signifying the mining company’s focus on good environmental practices. Company: Rosemont Copper Company Agency: Davies… Continued

â–¶ Consumers Care More About Corporate Practices, Policies: The majority of the public (62%) say they care more about companies’ practices and policies today than they did 10 years ago, according to the Champion Brand… Continued

1. ESPN and PBS’s “Frontline” partnership on NFL concussions could spark a PR crisis for the league. (p. 1) 2. Notre Dame linebacker Manti Te’o’s biggest mistake: not coming clean about his fake girlfriend before… Continued

Edelman’s 2013 Trust Barometer global study finds that while still low, trust is actually on the rise among institutions, up an average of five points from 2013. Trust in NGOs remains high, with an overall… Continued

  Anyone who aspires to sports star status should be required to successfully complete a course in public relations prior to signing any contract. Anyone who has any knowledge of PR knows that the bigger… Continued

In 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store… Continued