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By a wide margin, small-business owners said that B2B social network LinkedIn is the social-media tool they use the most and has the greatest potential to help their companies, according to a recent survey by… Continued

1. B2C content marketers deploy an average of 12 tactics to distribute their content. (p. 1) 2. Press releases allow PR pros to tell their brand’s story—but the writing has to be eloquent. (p. 1)… Continued

As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued

It’s not easy to do more with less, but that’s exactly what nonprofit PR professionals do—year after year. This is why PR News honors the top nonprofit PR campaigns and the people behind them. This… Continued

One of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips… Continued

During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but… Continued

â–¶ Magazine Genres Linked to Media Consumption: To understand how readers of different types of magazines consume other media, USA TouchPoints looked at six genres of magazines—business/financial, computing/technology, fashion/beauty, food/cooking, parenting and travel—to determine where… Continued

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

â–¶ CEO Sociability Nearly Doubles in Two Years: The online sociability of the world’s largest company CEOs rose dramatically in the past two years, says a Weber Shandwick study. In 2012, 66% of CEOs of… Continued

A PR agency president offers 10 tips towards better agency/client relations.