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B2B PR experts reveal their strategies and tactics to better reach employees across the globe.

What makes for good content marketing? You can start with creating content that’s engaging.

â–¶ U.S. Consumers Could Resume Old Spending Habits: More than 30% of U.S. shoppers expect they will “never go back” to their purchasing habits from before the financial crisis, but this figure is declining, according… Continued

1. Close to half of American adults own a smartphone in 2012, up from 35% a year earlier. (p. 1) 2. To get closer to the C-suite, PR pros should consider taking “Massive open online… Continued

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

â–¶ Public Questions CSR Motives of Top Companies: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the… Continued

For the best processes in ethical decision making, look no further than the links.

1. Pinterest’s new features for businesses include a microsite with brand case studies and best practices. (p. 1) 2. In emergency situations that can change rapidly, it’s best to have back-up pitches for the media.… Continued

According to the 2012 Cone Communications Holiday Trend Tracker, consumers want more information about how their purchases will make a difference (top); and cause-related purchases will make them feel good during the holidays. â–¶ Social… Continued

Powerful engagement opportunities exist with young adults by leveraging their deep commitment to social causes, finds a TBWA global study released in November 2012. Nearly three-quarters (71%) of young adults prefer to buy from a… Continued