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1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

â–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Medialand has undergone a sea change in the last eight years. When my two-year tenure as PR News editor ended in 2005, Facebook was just a pup, Twitter did not yet exist and global domination… Continued

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

â–¶ Customers Trust Consumers’ Reviews: Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the… Continued

1. Social media platform Twitter is now valued at $11 billion-plus, with an IPO expected in 2014. (p. 1) 2. Companies that communicate well to employees have clearly stated promises to workers about relationship deliverables.… Continued

Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C.