Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Subscription Content
“CCO” Starting to Command Hefty Salary
June 10th, 2013 by PRNEWSWhile it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.
School’s Out For Summer, But PR Ed. for Colleges Should Be Constant
June 10th, 2013 by PRNEWSThe Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.
How To Succeed in CSR and Sustainability
June 3rd, 2013 by Susan NickbargThe recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.
PR Pros Look to the Mommy Track To Jumpstart Brand Communication
June 3rd, 2013 by PRNEWSThis year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.
What Would You Do Differently If You Were Launching Your Agency Today?
June 3rd, 2013 by PRNEWSPR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us
June 3rd, 2013 by PRNEWSDespite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Authenticity, Agility and Pursuit of Brand Clarity
June 3rd, 2013 by Derek LaValleeAs communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
How To Measure Your CSR Efforts
May 27th, 2013 by Susan NickbargThe SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.
Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen
May 27th, 2013 by Nick PandiscioPress releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.