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Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable