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How to Generate News When Your Brand or Client Doesn’t Have Any

June 10th, 2013 by

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

“CCO” Starting to Command Hefty Salary

June 10th, 2013 by

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.

School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

June 10th, 2013 by

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

How To Succeed in CSR and Sustainability

June 3rd, 2013 by

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

PR Pros Look to the Mommy Track To Jumpstart Brand Communication

June 3rd, 2013 by

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

What Would You Do Differently If You Were Launching Your Agency Today?

June 3rd, 2013 by

PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

June 3rd, 2013 by

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

Authenticity, Agility and Pursuit of Brand Clarity

June 3rd, 2013 by

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

How To Measure Your CSR Efforts

May 27th, 2013 by

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen

May 27th, 2013 by

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.