PR professionals immersed in investment management issues and services should take note that the Association for Investment Management and Research (AIMR) has revised its Code of Ethics and Standards of Professional Conduct. The new ethical… Continued
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NEW SEARCH FIRM FORMED
November 25th, 1996 by PRNEWSA new company, Goldman+Bell LLC, has been created to specialize in temporary staffing for corporate communications departments and PR firms. The firm will also provide permanent staffing services. The company is a venture between Peter… Continued
DICTIONARY FOR PR PROFESSIONALS
November 25th, 1996 by PRNEWSFor PR practitioners who want another tool to help them do their jobs better, consider picking up "Webster’s New World Dictionary of Media and Communications." The book was written by Richard Weiner and is being… Continued
HISPANIC SECTION FOR PRSA?
November 25th, 1996 by PRNEWSA group of PR professionals in Miami is leading an effort to create a Hispanic Professional Interest Section of the Public Relations Society of America in recognition of the rapidly growing Hispanic market in the… Continued
AT&T ANSWERS CALL FOR COMMUNITY SERVICE AND SCORES A PR COUP
November 25th, 1996 by PRNEWSWhen AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and… Continued
SEARS USES TRAVELING CARD TO PROMOTE ITSELF, DISNEY RESORT
November 25th, 1996 by PRNEWSWhen the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside… Continued
MEDIA INSIGHT
November 25th, 1996 by PRNEWSSECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin… Continued
THE NEW YORK POST’S PAGE SIX –EXPLAINED
November 25th, 1996 by PRNEWSManhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR… Continued
PENTAGON BACKS OUT OF PR DEAL
November 25th, 1996 by PRNEWSThe Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed… Continued
PRE-SHOW HOMEWORK YIELDS RESULTS
November 25th, 1996 by PRNEWSYour company has spent thousands of dollars, maybe more, in getting prime space on the trade show floor. If your plan is to get there and then launch a well-executed, multi-pronged PR approach, think again.… Continued