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ASSOCIATION REVISES ETHICS CODE

November 25th, 1996 by

PR professionals immersed in investment management issues and services should take note that the Association for Investment Management and Research (AIMR) has revised its Code of Ethics and Standards of Professional Conduct. The new ethical… Continued

NEW SEARCH FIRM FORMED

November 25th, 1996 by

A new company, Goldman+Bell LLC, has been created to specialize in temporary staffing for corporate communications departments and PR firms. The firm will also provide permanent staffing services. The company is a venture between Peter… Continued

DICTIONARY FOR PR PROFESSIONALS

November 25th, 1996 by

For PR practitioners who want another tool to help them do their jobs better, consider picking up "Webster’s New World Dictionary of Media and Communications." The book was written by Richard Weiner and is being… Continued

HISPANIC SECTION FOR PRSA?

November 25th, 1996 by

A group of PR professionals in Miami is leading an effort to create a Hispanic Professional Interest Section of the Public Relations Society of America in recognition of the rapidly growing Hispanic market in the… Continued

AT&T ANSWERS CALL FOR COMMUNITY SERVICE AND SCORES A PR COUP

November 25th, 1996 by

When AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and… Continued

SEARS USES TRAVELING CARD TO PROMOTE ITSELF, DISNEY RESORT

November 25th, 1996 by

When the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside… Continued

MEDIA INSIGHT

November 25th, 1996 by

SECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin… Continued

THE NEW YORK POST’S PAGE SIX –EXPLAINED

November 25th, 1996 by

Manhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR… Continued

PENTAGON BACKS OUT OF PR DEAL

November 25th, 1996 by

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed… Continued

PRE-SHOW HOMEWORK YIELDS RESULTS

November 25th, 1996 by

Your company has spent thousands of dollars, maybe more, in getting prime space on the trade show floor. If your plan is to get there and then launch a well-executed, multi-pronged PR approach, think again.… Continued