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Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical… Continued

Saint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The… Continued

Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a… Continued

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare… Continued

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by… Continued

Healthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association… Continued

Last year was not a good year for Los Angeles-based UCI Medical Center. On top of a 10 percent loss of its operating budget, it was battling to overcome a highly-publicized scandal involving some of… Continued

Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a… Continued

PR agency Access Communications recently spent $1,600 (shipping costs included) to send out 200 hams to editors nationwide who cover the gaming industry. The press package –complete with a jingle about "editors eating pork" –certainly… Continued

SECTION EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Business One of the only Times departments that accepts unsolicited pitches over the phone. It is not, however, receptive to email pitches. Assignments Editor: Daniel Rosenberg… Continued