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R&R/PBN Embarks on PR Trek The Las Vegas office of R&R/PBN is jumping on the Star Trek bandwagon. The PR firm was tabbed last month to handle the local, national and international PR efforts for… Continued

DESKS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music,… Continued

Selecting the right speakers to communicate the appropriate messages at your next conference may be one of the most important public relations tasks. Considering that attendees most likely will remember the roster of speakers (only… Continued

Nearly every day there’s a new Web site being launched for public relations execs. To keep you updated, we offer some new online launches. For a complete list of recent Web site launches in the… Continued

Carnival Cruise Lines’ recent handling of a Caribbean cruise gone awry says a lot about the way one of the world’s largest cruise lines handles crisis PR. A cruise that began Nov. 15 was rocked… Continued

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the… Continued

Hospitals around the world are pushing outside their borders looking for new global patients. Take the example of Johns Hopkins Hospital in Baltimore, Md., which has crafted marketing contracts all over the world including third… Continued

Fueled in part by the pharmaceutical care movement and an increase in the direct marketing of healthcare services to consumers, some state boards of pharmacy and industry trade organizations have embarked on ambitious public relations… Continued

Time is running out for people in the prescription drug business who want to have a say in how their products are marketed and advertised over the Internet. The Food and Drug Administration is developing… Continued

CreatAbility, an advertising firm in Coral Gables, Fla., will handle a new Spanish-language marketing campaign for the hair-loss medication Rogaine and seven other brands of Michigan-based Pharmacia & Upjohn Inc., including Progaine, Kaopectate, and Dramamine.… Continued