Subscription Content

America’s first new fat-fighting prescription drug in more than 20 years has been on sale for just five months, but more than 1.2 million prescriptions have been written for it and its sales total more… Continued

The marketing campaigns by the industry giants have put heretofore comfortable smaller providers into full defense mode as the two sides fight for customers who are getting more say in where they go for health… Continued

Representatives from the American Association of Blood Banks and America’s Blood Centers said last week they fear the worst blood shortages ever and hospitals and blood banks fear record blood shortages will jeopardize their ability… Continued

You may want to add some midwives to your obstetrics staff — having a baby at home is a safe option for most women, according to recent surveys. They say some mothers and infants may… Continued

Marketing adjustable beds in your hospital just may attract female patients. According to a new study, comfort is the most important feature women look for when making a purchase. A new study, titled the Rockport… Continued

Until the mid-1970s, the U.S. Supreme Court consistently ruled that although the First Amendment to the Constitution protects freedom of speech, it did not protect "commercial speech." Commercial speech includes advertisements, brochures and other materials… Continued

Planning a marketing campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group (SF) branch in San Diego, Calif., a senior citizens discount… Continued

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma… Continued

When the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside… Continued

SECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin… Continued