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Fueled in part by the pharmaceutical care movement and an increase in the direct marketing of healthcare services to consumers, some state boards of pharmacy and industry trade organizations have embarked on ambitious public relations… Continued

Time is running out for people in the prescription drug business who want to have a say in how their products are marketed and advertised over the Internet. The Food and Drug Administration is developing… Continued

CreatAbility, an advertising firm in Coral Gables, Fla., will handle a new Spanish-language marketing campaign for the hair-loss medication Rogaine and seven other brands of Michigan-based Pharmacia & Upjohn Inc., including Progaine, Kaopectate, and Dramamine.… Continued

America’s first new fat-fighting prescription drug in more than 20 years has been on sale for just five months, but more than 1.2 million prescriptions have been written for it and its sales total more… Continued

The marketing campaigns by the industry giants have put heretofore comfortable smaller providers into full defense mode as the two sides fight for customers who are getting more say in where they go for health… Continued

Representatives from the American Association of Blood Banks and America’s Blood Centers said last week they fear the worst blood shortages ever and hospitals and blood banks fear record blood shortages will jeopardize their ability… Continued

You may want to add some midwives to your obstetrics staff — having a baby at home is a safe option for most women, according to recent surveys. They say some mothers and infants may… Continued

Richard Kline has resigned as president of Shandwick USA, based in New York, and will be replaced by Scott Meyer, a 25-year veteran and founding partner of Shandwick Minneapolis. Meyer will serve as managing director… Continued

Michael W. Moynihan, who served in both the Kennedy and Johnson administrations and is well known for his PR efforts on behalf of free trade issues, died of cancer Nov. 12 at his home in… Continued

PR professionals immersed in investment management issues and services should take note that the Association for Investment Management and Research (AIMR) has revised its Code of Ethics and Standards of Professional Conduct. The new ethical… Continued