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In the early 1700’s Alexander Pope said "At every word, a reputation dies." Little could he have imagined the veracity of that statement as civilization hurtled towards the 21st century. A month ago, "jelly beans"… Continued

Dec. 16-18: Congressional Quarterly, "Advanced Legislative Seminar," Washington, 202/887-8620. January 2-3: Public Affairs Council, "Lobbying Clinic on State and Local Governments," Washington, DC, 202/872-1790. January 5-10: Public Affairs Council, "The Public Affairs Institute," San Diego,… Continued

McCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber,… Continued

Brown Receives Spirit Award; Pierce Recognized by PRSA Pamela Sawchuk Brown, founder of Sawchuk, Brown Associates, a PR and public affairs strategy firm in Albany, N.Y., received the "Spirit of the Chamber" Award from the… Continued

Marketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council,… Continued

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued

Looking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation,… Continued

When marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers.… Continued

Coke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands… Continued

Almost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would… Continued