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By its very definition, a crisis is not a crisis until it happens. And the most common mistake, from start-up companies to sophisticated established ones, is that most still believe it cannot happen to them.… Continued

In the early 1700’s Alexander Pope said "At every word, a reputation dies." Little could he have imagined the veracity of that statement as civilization hurtled towards the 21st century. A month ago, "jelly beans"… Continued

Dec. 16-18: Congressional Quarterly, "Advanced Legislative Seminar," Washington, 202/887-8620. January 2-3: Public Affairs Council, "Lobbying Clinic on State and Local Governments," Washington, DC, 202/872-1790. January 5-10: Public Affairs Council, "The Public Affairs Institute," San Diego,… Continued

McCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber,… Continued

Some marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status… Continued

According to the American Medical Association, men should have their blood pressure tested by a doctor at least every year, and more often if there are risk factors. A PSA, or blood test for prostate… Continued

Despite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued

You may want change your drug PSAs a disturbing link between drug-taking and teenage smoking has been revealed in the U.K. U.K.’s Home Office-sponsored study of more than 4,000 schoolchildren shows hardened young smokers are… Continued

Marketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council,… Continued

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued