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Despite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued

You may want change your drug PSAs a disturbing link between drug-taking and teenage smoking has been revealed in the U.K. U.K.’s Home Office-sponsored study of more than 4,000 schoolchildren shows hardened young smokers are… Continued

Marketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council,… Continued

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued

Looking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation,… Continued

A well-known saying in public relations is that PR execs do not retire or fade away – they become consultants. We all know friends and associates who move into the world of consulting when retirement… Continued

AGENCY Kathleen Buczko, former director of public relations for Epson America Inc., Torrance, Calif., joins Base One Markting, Torrance, Calif., as VP and general manager. (Base One, 213/462-0900) Ogilvy Adams & Rinehart, New York, has… Continued

Clifford Leaves New York Daily New for PR Post in Manhattan Tim Clifford, former Washington, D.C., bureau chief for the New York Daily News, has left the print news business to join the Manhattan PR… Continued

As summer vacation draws to a close, it’s goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But… Continued

Dec. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Dec. 10: Public Relations Society of America/Int’l Committee, "E. Europe: From Marx to Marketing," Washington, 703/691-9212. Dec. 10: Public Affairs Council, "Public Affairs and… Continued