| DESKS | EDITORS | DAYS TO CONTACT/DAYS TO AVOID | METHODS | COMMENTS |
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Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. |
Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music, Film, Literature: Tom Cole; Classical Music, Opera: Alyne Ellis | PR pitches can be made on any day but Mondays are better because they're less hectic and editors are likely to be more receptive. | Editors prefer mailed press releases or that information is faxed to: 202/414-3329. | . Coverage has varied from the Million Man March toevents surrounding the Pope's visit. Remember: Make sure your PR plug is submitted in advance since outdated news isn't likely to generate interest. |
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Foreign NPR relies on a heavy dose of what's happening worldwide. |
Senior Editor: Loren Jenkins; Deputy Senior Editor: Joyce Davis; Deputy Editor: Michael Sullivan; Foreign News, Night Editor: Jeff Sandman | PR practitioners can initiate follow-up contact on any day, but mornings are better. | Editors prefer mailed press releases or that information is faxed to: 202/414-3329. | Try to make your PR pitch something that has a global angle and make sure the news is unique. A first-time overseas parternship for a new project would be ideal. |
| National News is split according to geographical regions. | Senior Editor: Larry Abramson; Senior Deputy Editor: Peggy Girshman; Business/Finance Editor:Les Cook | Since these editors discourage phone calls, any day is OK to send a release. | Editors want information to be submitted via regular mail. Don't resort to faxes or calls. | This desk deals with everything from educational, environmental and other societal issues to news and business features. |
| Science Health, medical and technology news provide the fodder for NPR's science stories. | No Specific Editors | PR pitches can be made by calling the Science Desk at 202/414-2785 during any 24-hour period. | Along with phonecalls, those serving up news for this desk can also fax information to: 202/414-3329. | PR practitioners may find this route a promising way to hit on today's hot health issues. |
MEDIA INSIGHT: NATIONAL PUBLIC RADIO
