R&R/PBN Embarks on PR Trek
The Las Vegas office of R&R/PBN is jumping on the Star Trek bandwagon. The PR firm was tabbed last month to handle the local, national and international PR efforts for Star Trek: The Experience at the Las Vegas Hilton, a joint effort between Paramount Parks and the Las Vegas Hilton which will capitalize on the hype surrounding the recently released flick.
R&R/PBN will develop a PR campaign to surround Star Trek: The Experience, which is scheduled to open in the summer of '97 with a motion simulator ride, computer games, interactive video and virtual reality stations. (R&R/PBN, 702/228-0222)
Cyberspace PR Receives Top Ranking from Luckman Interactive
Cyberspace Public Relations' New Media Division, Camarillo, Calif., received a five "planet" ranking - the highest award given - in Luckman Interactive Inc.'s Official Interactive WWW Yellow Pages.
Using standard guidelines, Luckman analyzes the content, design and flow of more than 1,000 Web sites and then judges sites according to their market segment. (Cyberspace, 805/388-7055)
Bozell Sawyer Group Completes Video for Economic Co-op
The Bozell Sawyer Miller Group, a communications firm in New York, produced a five-minute video presentation which was shown to President Bill Clinton and the 17 leaders of the Asia-Pacific Economic Cooperation forum held in Manilla, Phillipines, Nov. 25.
The video highlighted a series of policy recommendations prepared by business leaders representing 18 APEC economies. (Bozell Sawyer Miller Group, 212/484-7700)
New Magazine Covers Relations
Grant Douglas Publishing Inc., publisher of Opportunist magazine and EXTRA! EXTRA!, will launch Jan. 15 a new magazine, Relations Inc., for those in investor, public, media, financial and shareholder relations. The inaugural issue will feature 64 pages of editorial and advertising. (Relations Inc., 407/786-3701)
Agency Merger
Andrews/Mautner Inc. and Fuller Thiede & Luskin Advertising have merged to form a full-service PR and advertising and marketing company, Blue Horse Inc., in Milwaukee, Wisc. Thomas Thiede, president and executive creative director of the new agency, said the Blue Horse name was selected to break the norm of using names of partners and to illustrate the company's marketplace strength. (Blue Horse, 414/291-7620)
Bizarre PR: From Bucking Mom to Peppering the LPGA
Without a doubt, creating a unique twist to a PR campaign can be a challenge. Here, PR NEWS selected two examples of campaigns that are sure to garner some commercial buzz:
Lazzaro & Associates, a marketing, advertiing and PR firm in Fort Worth, Texas, is kicking off its 1997 campaign for the South Padre Island Convention & Visitors Bureau by cozying up to college kids.
The campaign highlights promotions headlined "Don't Tell Your Momma!" and accompanied with photos of beach-bound undergraduates. It also includes 100,000 four-color posters which are being distributed to universities nationwide.
In another campaign, corporate giant Dr. Pepper [5554A] used golf star Dottie Pepper to represent the Dr. Pepper softdrink on the Ladies Professional Golf Association Tour.
Pepper wore the logo of the 111-year-old company and became the third golf pro, including Lee Buck Trevino and ChiChi Rodriguez, to represent Dr. Pepper, but the only to share its name. (Lazzaro & Associates, 817/332-7557; Dr. Pepper, 214/360-7000)