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Industry News

October 13th, 1997 by

New Deal Bozell Sawyer Miller Hired to Provide PR for Clinton Even though Americans might wonder about the effectiveness of Clinton’s PR given the White Water debacle, the Paula Jones brouhaha and recent debates about… Continued

Releasing Data the Right Way

October 6th, 1997 by

We’re not sure just what we’re supposed to do with this but our first reaction when we got a certain press release from Crescent Communications, Atlanta, was to retire it to the circular file. The… Continued

New Ventures/Campaigns

October 6th, 1997 by

On Sept. 22, Harpell/Martins & Co., a marcom firm, debuted its site, http://www.harpell.com, with job listings, links to the NetImpressions’ Web site (the firm’s Internet company) and its client portfolio. (508/461-0202) The Industrial Development Board… Continued

Hillary’s Press Secretary Joins Bozell Sawyer Miller

October 6th, 1997 by

The First Lady’s Press Secretary Neel Lattimore has joined Bozell Sawyer Miller Group, New York, as senior managing director. (BSMG, 212/445-8127)

Marv Watch: The Best Advice

October 6th, 1997 by

During our online sojourns, we came across this beauty on People’s Web site: The Associated Press reported that one expert advised that Marv Albert’s next PR move should be to go to Barbara Walters or… Continued

The Drill on Crises: A Guide on What to Do – And Not to Do

October 6th, 1997 by

Crisis plans, no matter how well thought out, don’t amount to much if they haven’t been put to the test. So to find out if your plan passes muster, it’s smart to devote four to… Continued

Eddie Bauer’s PR for Courtroom Battle Still Cloaked in Secrecy

October 6th, 1997 by

So far, mum’s the word from Eddie Bauer, which last week was in the throes of a court case based on allegations that a teenager wearing an Eddie Bauer shirt was charged with shoplifting because… Continued

In Kid-Targeted Safety Campaign, Chrysler Happily Takes Back Seat

October 6th, 1997 by

It’s been a vexing situation for the automobile industry: air bags, originally designed to protect passengers, were found to cause injury and even death to small children who were sitting in the front seat when… Continued

Calendar

October 6th, 1997 by

October 7: Women Executives in Public Relations, "Season Kickoff Event" to announce new board, New York, 203/226-4947) October 7: Global Technology Communications, "Global Information Technology Marketing/Public Relations," Redwood Shores, Calif., 415/638-3416. October 14-17: Institute for… Continued

Nat’l Foundation Study Shows Women Using Internet More.

October 6th, 1997 by

In other cyber news, a just-released study by the National Foundation for Women Business Owners debunks some myths about how technology- and Internet-savvy women really are (it’s typically been reported that men have embraced online… Continued