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Dawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer… Continued

Chrysler Corp., which had come under months of media scrutiny after The Wall Street Journal reported in April that the company required that the magazines in which it places ads provide summaries of upcoming content,… Continued

Chat rooms and news groups are quickly evolving into venues that can’t be ignored if you plan on becoming not only adept, but a forerunner, in effectively managing PR on the Internet. And although they’ve… Continued

On the Radar Screen: E&P Takes on Printer Editor & Publisher decided last week to take the PR bull by the horns and issue a press release about a disagreement it had with the Richmond,… Continued

To be taken seriously as a valued PR counselor within the world of integrated marketing communications, you must first develop a marketing mindset. Without it, how can you possibly understand how a marketing manager thinks… Continued

Court Finds Kaiser Breached Its Contractual Obligation HMO marketers should make certain that the advertising and marketing claims they make to actual and potential subscribers are accurate, that management understands them and that they are… Continued

October 19-21 Second Annual Conference on Technology and Healthcare Marketing. The Alliance for Healthcare Strategy And Marketing. Dallas. 312/704-9700 October 20 TIPAAA’s Women’s Health Conference. Addressing women’s health issues in a managed care environment. Washington,… Continued

When Viaticus, Inc. made its debut in 1994 as a subsidiary of CNA Insurance, the initial reaction to its unique financial options for people facing life-threatening illnesses was repulsion and reprehension. The concept of viatical… Continued

Online healthcare initiatives that focus on prevention, wellness and fitness are commanding more of a presence than ever on the Internet and intranets. And for healthcare marketers these interactive opportunities offer unique image-boosting links to… Continued

Study Shows Wide Disparity in Managed Health Care Ratings of hundreds of HMO plans show striking dissimilarities, according to a new study released by the National Committee for Quality Assurance (NCQA). The report covers 329… Continued