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On the Radar Screen: E&P Takes on Printer Editor & Publisher decided last week to take the PR bull by the horns and issue a press release about a disagreement it had with the Richmond,… Continued

To be taken seriously as a valued PR counselor within the world of integrated marketing communications, you must first develop a marketing mindset. Without it, how can you possibly understand how a marketing manager thinks… Continued

It was a textbook worst-case scenario and a corporate nightmare. Last October, a third grade class in a small North Carolina town had counted the chocolate chips in an 18-ounce bag of Nabisco Biscuit Company’s… Continued

Oct. 21-24: The Center for Corporate Community Relations, "Developing Operational Plans for Community Development," Boston, 617/552-4545. Oct. 21 & Oct. 23: IABC, "Writing for the Wired World," Dallas (Oct. 21) & Houston (Oct. 23), 800/776-4222.… Continued

Insight on Generation X -They’re Not So Apathetic Media relations professionals who primarily target audiences made up of those who are 30 and older should rethink their strategies, according to a new probe by the… Continued

CNN Headline News One CNN Center, P.O. Box 105366, Atlanta, Ga. 30348; Phone: 404/827-1500 Editor’s Note: Only a small percentage, between 5 and 10 percent, of the news that makes it beyond Headline News’s cutting… Continued

Study Shows Wide Disparity in Managed Health Care Ratings of hundreds of HMO plans show striking dissimilarities, according to a new study released by the National Committee for Quality Assurance (NCQA). The report covers 329… Continued

When a new CEO comes on board, communicators are often thrust into the unusual position of making the new leader look good while selling their PR expertise in the process. It can be a time… Continued

Foundation Has More Than $2M in Grant Funding Available This Year Breast cancer awareness initiatives are taking center stage this month, and hospitals and breast cancer centers are struggling with how to beef up clinical… Continued

Marketing Campaigns Prunes on Prime Time Benefit Breast Cancer Awareness Targeting baby boomers and their efforts to eat right, work out more and preserve their youthful good looks, a pair of new TV commercials from… Continued