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According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued

Outsourced PR specialists and corporate communicators for food companies are going to be devoting more time and resources to damage control and reputation management if a new survey holds true, according to CMF&Z Public Relations,… Continued

Editor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily… Continued

The tide’s turning – and PR’s getting a bigger slice of the financial pie. That’s according to a just-released survey that reveals in-house and agency budgets have increased 30 percent in the past year. The… Continued

There are many days when we hear the evening news and utter a loud prayer to thank God (and anyone else who’s listening) that we’re not on the front lines of a particular crisis. And,… Continued

Demonstrating that you have PR/marketing leadership skills requires more show than tell, it often means putting pen to paper to visualize the steps necessary to achieve your "big picture" goals. When Deb E. Atchley, director… Continued

After showing record losses of $13 million in 1996, the writing was on the wall for the University of Michigan Medical Center (UMMC), based in Ann Arbor, to tighten its spending by cutting $200 million… Continued

To help diabetes sufferers get their disease under control, the New York-based healthcare agency Consumer Healthworks used a wake-up call approach in its national DTC print roll out of Glucophage, an oral diabetes medication by… Continued

Most HIV-Infected Americans are Aware of Their Status AIDS awareness is at an all-time high for those who carry the HIV infection, according to the latest research from the Centers For Disease Control and Prevention.… Continued

In recent weeks, some of the 342 Columbia/HCA hospitals are dropping "Columbia" from their names. As the embattled hospital chain struggles to reshape itself under Dr. Thomas Frist’s new leadership, a recent trend of Columbia… Continued