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Crisis plans, no matter how well thought out, don’t amount to much if they haven’t been put to the test. So to find out if your plan passes muster, it’s smart to devote four to… Continued

So far, mum’s the word from Eddie Bauer, which last week was in the throes of a court case based on allegations that a teenager wearing an Eddie Bauer shirt was charged with shoplifting because… Continued

It’s been a vexing situation for the automobile industry: air bags, originally designed to protect passengers, were found to cause injury and even death to small children who were sitting in the front seat when… Continued

October 7: Women Executives in Public Relations, "Season Kickoff Event" to announce new board, New York, 203/226-4947) October 7: Global Technology Communications, "Global Information Technology Marketing/Public Relations," Redwood Shores, Calif., 415/638-3416. October 14-17: Institute for… Continued

In other cyber news, a just-released study by the National Foundation for Women Business Owners debunks some myths about how technology- and Internet-savvy women really are (it’s typically been reported that men have embraced online… Continued

According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued

Although the American Hospital Association is targeting hospital and health system leaders with these guidelines, their execution requires key PR/marketing input and strategy during the contemplation stage of new ownership. Here’s a heads up on… Continued

Demonstrating that you have PR/marketing leadership skills requires more show than tell, it often means putting pen to paper to visualize the steps necessary to achieve your "big picture" goals. When Deb E. Atchley, director… Continued

After showing record losses of $13 million in 1996, the writing was on the wall for the University of Michigan Medical Center (UMMC), based in Ann Arbor, to tighten its spending by cutting $200 million… Continued

To help diabetes sufferers get their disease under control, the New York-based healthcare agency Consumer Healthworks used a wake-up call approach in its national DTC print roll out of Glucophage, an oral diabetes medication by… Continued