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There are many days when we hear the evening news and utter a loud prayer to thank God (and anyone else who’s listening) that we’re not on the front lines of a particular crisis. And,… Continued

We’re not sure just what we’re supposed to do with this but our first reaction when we got a certain press release from Crescent Communications, Atlanta, was to retire it to the circular file. The… Continued

On Sept. 22, Harpell/Martins & Co., a marcom firm, debuted its site, http://www.harpell.com, with job listings, links to the NetImpressions’ Web site (the firm’s Internet company) and its client portfolio. (508/461-0202) The Industrial Development Board… Continued

The First Lady’s Press Secretary Neel Lattimore has joined Bozell Sawyer Miller Group, New York, as senior managing director. (BSMG, 212/445-8127)

During our online sojourns, we came across this beauty on People’s Web site: The Associated Press reported that one expert advised that Marv Albert’s next PR move should be to go to Barbara Walters or… Continued

In recent weeks, some of the 342 Columbia/HCA hospitals are dropping "Columbia" from their names. As the embattled hospital chain struggles to reshape itself under Dr. Thomas Frist’s new leadership, a recent trend of Columbia… Continued

Bids are due by Nov. 26 The nation’s second largest buyer of employee healthcare is calling on healthcare marketers to put on their thinking caps to solve some of the nation’s toughest healthcare problems. The… Continued

Healthcare PR & Marketing News has just released "The 25 Top Healthcare Case Studies, 1997 Edition." The report, which provides insight into some of the most innovative marketing and PR campaigns in the industry, is… Continued

Editor’s note: Vim & Vigor, McMurry Publishing’s flagship syndicated magazine, just increased its circulation to more than 1 million, making it the third largest consumer health magazine in the country. This glossy customized healthcare pub… Continued

The AHA’s Latest Patient Confidentiality Guidelines In the last issue, we covered generating positive hospital coverage and patients’ rights. Below are some of the latest guidelines issued by the American Hospital Association. Patient Condition: Patients… Continued