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Court Finds Kaiser Breached Its Contractual Obligation HMO marketers should make certain that the advertising and marketing claims they make to actual and potential subscribers are accurate, that management understands them and that they are… Continued

October 19-21 Second Annual Conference on Technology and Healthcare Marketing. The Alliance for Healthcare Strategy And Marketing. Dallas. 312/704-9700 October 20 TIPAAA’s Women’s Health Conference. Addressing women’s health issues in a managed care environment. Washington,… Continued

When Viaticus, Inc. made its debut in 1994 as a subsidiary of CNA Insurance, the initial reaction to its unique financial options for people facing life-threatening illnesses was repulsion and reprehension. The concept of viatical… Continued

Online healthcare initiatives that focus on prevention, wellness and fitness are commanding more of a presence than ever on the Internet and intranets. And for healthcare marketers these interactive opportunities offer unique image-boosting links to… Continued

New Deal Bozell Sawyer Miller Hired to Provide PR for Clinton Even though Americans might wonder about the effectiveness of Clinton’s PR given the White Water debacle, the Paula Jones brouhaha and recent debates about… Continued

Answer the following questions "yes" or "no" and check your score. It may also be worthwhile to have the same questions answered by key public affairs customers as a means of cross-validating your answers. Our… Continued

When Warner Cable Houston began offering in January of this year Univision’s all-Spanish cable network, Galavision, the foray represented more than a leap of faith into a market that had remained relatively untapped by Warner.… Continued

Oct. 16: PRSA/NCC, "Integrated Marketing Communications for PR Practitioners with Dr. Clarke Caywood, chair, Department of Integrated Marketing, Northwestern University," Washington, D.C., 703/691-9212. Oct. 18: The New York Press Club Foundation, "Fifth Annual Conference on… Continued

Survey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued

Conde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued