Study Shows Wide Disparity in Managed Health Care Ratings of hundreds of HMO plans show striking dissimilarities, according to a new study released by the National Committee for Quality Assurance (NCQA). The report covers 329… Continued
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How to Sell Your PR Know-How, Fresh Ideas to the New CEO
October 16th, 1997 by PRNEWSWhen a new CEO comes on board, communicators are often thrust into the unusual position of making the new leader look good while selling their PR expertise in the process. It can be a time… Continued
Breaking Through The Barriers to Breast Cancer Research Awareness
October 16th, 1997 by PRNEWSFoundation Has More Than $2M in Grant Funding Available This Year Breast cancer awareness initiatives are taking center stage this month, and hospitals and breast cancer centers are struggling with how to beef up clinical… Continued
Public Affairs Performance Self-Assessment
October 13th, 1997 by PRNEWSAnswer the following questions "yes" or "no" and check your score. It may also be worthwhile to have the same questions answered by key public affairs customers as a means of cross-validating your answers. Our… Continued
Warner Cable Houston Hits New PR Horizon by Targeting Hispanic Market
October 13th, 1997 by PRNEWSWhen Warner Cable Houston began offering in January of this year Univision’s all-Spanish cable network, Galavision, the foray represented more than a leap of faith into a market that had remained relatively untapped by Warner.… Continued
Calendar
October 13th, 1997 by PRNEWSOct. 16: PRSA/NCC, "Integrated Marketing Communications for PR Practitioners with Dr. Clarke Caywood, chair, Department of Integrated Marketing, Northwestern University," Washington, D.C., 703/691-9212. Oct. 18: The New York Press Club Foundation, "Fifth Annual Conference on… Continued
Market Trends
October 13th, 1997 by PRNEWSSurvey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued
Media Insight: Conde Nast Traveler
October 13th, 1997 by PRNEWSConde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued
How To Prep Your CEO for the Media Spotlight – Or Glare
October 13th, 1997 by PRNEWSTurning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued
Survey Shows PR Budgets Growing, Both Internally and Externally
October 13th, 1997 by PRNEWSMany corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent… Continued