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When a new CEO comes on board, communicators are often thrust into the unusual position of making the new leader look good while selling their PR expertise in the process. It can be a time… Continued

Foundation Has More Than $2M in Grant Funding Available This Year Breast cancer awareness initiatives are taking center stage this month, and hospitals and breast cancer centers are struggling with how to beef up clinical… Continued

Marketing Campaigns Prunes on Prime Time Benefit Breast Cancer Awareness Targeting baby boomers and their efforts to eat right, work out more and preserve their youthful good looks, a pair of new TV commercials from… Continued

New Deal Bozell Sawyer Miller Hired to Provide PR for Clinton Even though Americans might wonder about the effectiveness of Clinton’s PR given the White Water debacle, the Paula Jones brouhaha and recent debates about… Continued

Answer the following questions "yes" or "no" and check your score. It may also be worthwhile to have the same questions answered by key public affairs customers as a means of cross-validating your answers. Our… Continued

When Warner Cable Houston began offering in January of this year Univision’s all-Spanish cable network, Galavision, the foray represented more than a leap of faith into a market that had remained relatively untapped by Warner.… Continued

Oct. 16: PRSA/NCC, "Integrated Marketing Communications for PR Practitioners with Dr. Clarke Caywood, chair, Department of Integrated Marketing, Northwestern University," Washington, D.C., 703/691-9212. Oct. 18: The New York Press Club Foundation, "Fifth Annual Conference on… Continued

Survey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued

Conde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued

Turning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued