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In recent weeks, some of the 342 Columbia/HCA hospitals are dropping "Columbia" from their names. As the embattled hospital chain struggles to reshape itself under Dr. Thomas Frist’s new leadership, a recent trend of Columbia… Continued

Bids are due by Nov. 26 The nation’s second largest buyer of employee healthcare is calling on healthcare marketers to put on their thinking caps to solve some of the nation’s toughest healthcare problems. The… Continued

Healthcare PR & Marketing News has just released "The 25 Top Healthcare Case Studies, 1997 Edition." The report, which provides insight into some of the most innovative marketing and PR campaigns in the industry, is… Continued

Editor’s note: Vim & Vigor, McMurry Publishing’s flagship syndicated magazine, just increased its circulation to more than 1 million, making it the third largest consumer health magazine in the country. This glossy customized healthcare pub… Continued

The AHA’s Latest Patient Confidentiality Guidelines In the last issue, we covered generating positive hospital coverage and patients’ rights. Below are some of the latest guidelines issued by the American Hospital Association. Patient Condition: Patients… Continued

Healthy Start Prenatal Care Programs Gets $50M Boost Prenatal care initiatives just got a multi-million-dollar boost from Congress. Health and Human Services (HHS) Secretary Donna E. Shalala announced earlier this week that Healthy Start grants… Continued

Key: Roll/Key Characteristics Habit Building Steps Frequency Assessment Leader To be viewed as a a loyal leader, within the organization and community, who works diligently, through measurable results, to improve the health status of those… Continued

AHA Releases New Ownership Guidelines In the wake of hundreds of hospital mergers and acquisitions that are taking place at a dizzying speed, the American Hospital Association has just released its "Principles & Guidelines for… Continued

Although the American Hospital Association is targeting hospital and health system leaders with these guidelines, their execution requires key PR/marketing input and strategy during the contemplation stage of new ownership. Here’s a heads up on… Continued

October 6: New York Women in Communications Inc., "Getting Involved: Making the Most of Professional Organization Memberships," New York, 212/661-4737. October 7: Global Technology Communications, "Global Information Technology Marketing/Public Relations," Redwood Shores, Calif., 415/638-3416. October… Continued