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After tallying the faxes, e-mails and voicemail votes that came our way, we’re delighted to announce that Margery Kraus, president and CEO of APCO Associates Inc., was voted PR NEWS’s 1997 PR Professional of the… Continued

On the Radar Screen: IR Advice for the Market Slide Although folks didn’t jump out of buildings the way they did in the 1930s, the decline of the market last week (which rebounded in one… Continued

Steve Alexander, from director of community relations to VP of public affairs at California’s largest PR firm, Stoorza, Ziegaus & Metzger, San Diego. Rachel Bloom, from program manager for communications to communications group manager, communications… Continued

Burson-Marsteller, New York, named Graham Phillips chairman of the global perception management division; Phillips is the former chairman and CEO of Ogilvy & Mather Worldwide, New York. Chase Manhattan Corp., New York, named Nancy Israel… Continued

The competition between WorldCom and GTE Corp. to acquire MCI Corp. is only the latest in a series of massive takeovers or mergers transforming companies around the world. Not only does "global competition" drive corporate… Continued

Mitsubishi Motor Manufacturing of America may be in the business of manufacturing cars, but what they really manufactured last year was some of the worst PR we saw. And it’s a communications nightmare – that… Continued

‘Audits are about esprit de corps and finding out if you have it.’ If your company is struggling to find out how well it’s coordinating external and internal messages, turning to a third party to… Continued

To change the hopeless perception of medical care for stroke by the public and the provider community, the National Stroke Association (NSA) took a grassroots task force approach that pulls together two vital forces: PR… Continued

Whether your hospital is a part of a regional or national system, being merged or acquired, ultimately its success hinges on community relations. For decades, healthcare organizations (HCOs), traded on this in a positive way,… Continued

DALLAS – By now healthcare marketers are sold on the power of the ‘Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to… Continued