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Mary Lynn Cusick, president-elect of the Public Relations Society of America, spoke with PR NEWS days before she left Columbus, Ohio, for the annual PRSA conference in Nashville (which began yesterday) to give her insight… Continued

Besides awards, what else do editors and reporters mull over when deciding if you deserve ink? Here are some: If independent journalists (those not affiliated with their pubs) have given your co. coverage; If your… Continued

New Alliances/Ventures Media Distribution Services, which manages a database of print and broadcast outlets categorized by 3,500 classifications, has partnered with West Glen Communication Inc., a producer and distributor of video, audio and multimedia programs… Continued

Because PR NEWS can’t provide you with a list of every award that’s out there, we, nonetheless, thought you might be interested in a small sampling: Financial World awards CEOs and annual reports each year.… Continued

Video news releases are all the rage in PR. But how do you know whether you’re going about the task in the right way or hiring the right company? Here, Jeff Wurtz of News/Broadcast Network,… Continued

In a city like New York, where there are numerous events and news-breaking occurrences each day, it is definitely a challenge to get the attention of the media and the public — especially for an… Continued

Nov. 12: PRSA/Houston Chapter, "Luncheon with Guest Speakers from the Anderson Cancer Center," Houston, 713/526-1089. Nov. 12: West Glen Communications Inc. and Business Wire, "Media 2000," National Press Club, Washington, D.C., 800/325-8677. Nov. 13: Global… Continued

Getting the media to pay your company some notice can be like predicting when the market’s going to crash. But industry awards may give you the entree you’ve been looking for, so you should be… Continued

PR NEWS Media Insight Guide. This guide is a compilation of the popular Media Insight charts that appear weekly in this newsletter. We’re providing this supplement free to paid subscribers.

We are currently preparing our 1998 PR NEWS Calendar of Events. Please fax or email Editor Debra Murphey by Nov. 21 any information about workshops, conferences and industry awards planned for 1998. Fax: 301/340-1451, email:… Continued