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Video news releases are all the rage in PR. But how do you know whether you’re going about the task in the right way or hiring the right company? Here, Jeff Wurtz of News/Broadcast Network,… Continued

In a city like New York, where there are numerous events and news-breaking occurrences each day, it is definitely a challenge to get the attention of the media and the public — especially for an… Continued

Nov. 12: PRSA/Houston Chapter, "Luncheon with Guest Speakers from the Anderson Cancer Center," Houston, 713/526-1089. Nov. 12: West Glen Communications Inc. and Business Wire, "Media 2000," National Press Club, Washington, D.C., 800/325-8677. Nov. 13: Global… Continued

Getting the media to pay your company some notice can be like predicting when the market’s going to crash. But industry awards may give you the entree you’ve been looking for, so you should be… Continued

PR NEWS Media Insight Guide. This guide is a compilation of the popular Media Insight charts that appear weekly in this newsletter. We’re providing this supplement free to paid subscribers.

We are currently preparing our 1998 PR NEWS Calendar of Events. Please fax or email Editor Debra Murphey by Nov. 21 any information about workshops, conferences and industry awards planned for 1998. Fax: 301/340-1451, email:… Continued

A new study reveals that 57 percent of cybercitizens say the Web has had a very "positive effect" on relationships with distant family and friends. To be on the cutting-edge of online PR, we’re recommending… Continued

TV Newsrooms Becoming More Diverse Media relations may soon mean wisdom in multiculturalism as well, according to the Radio Television News Directors Association / Ball State University Survey of radio and television newsrooms. Although the… Continued

Reuters 199 Water Street New York, N.Y. 10038 Editor’s Note: For newshounds worldwide, Reuters is a mainstay of their diets for news and information. (That’s because journalists rely on wire services the way Liz Taylor… Continued

A healthy economy means more than financial strength for companies. It may also mean that the media is more likely to embrace corporate messaging and publish more positive stories, according to a new study. After… Continued