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Video news releases are all the rage in PR. But how do you know whether you’re going about the task in the right way or hiring the right company? Here, Jeff Wurtz of News/Broadcast Network,… Continued

In a city like New York, where there are numerous events and news-breaking occurrences each day, it is definitely a challenge to get the attention of the media and the public — especially for an… Continued

Nov. 12: PRSA/Houston Chapter, "Luncheon with Guest Speakers from the Anderson Cancer Center," Houston, 713/526-1089. Nov. 12: West Glen Communications Inc. and Business Wire, "Media 2000," National Press Club, Washington, D.C., 800/325-8677. Nov. 13: Global… Continued

Getting the media to pay your company some notice can be like predicting when the market’s going to crash. But industry awards may give you the entree you’ve been looking for, so you should be… Continued

Main Number – 212/764-7300 Bureau Chief – Craig Rosen 213/525-2287 Editor In Chief – Timothy White 212/536-5348 Senior Writers – Chris Morris, 213/525-2294 Doug Reece, 213/525-2295 Managing Editor – Susan Nunziata 212/536-5035 Book Review Editor… Continued

1515 Broadway, 14th Floor New York, N.Y. 10036-8901 Editor’s Note: In the newspaper industry, The Wall Street Journal is one of the reigning deities and when it comes to the entertainment industry, Billboard pretty much… Continued

For PR execs in Nashville this week for the PRSA conference (and for trivia buffs in general), we’ve provided you some Music City facts: Nashville was settled in 1779 and became the permanent state capital… Continued

The board of the Public Relations Society of America has amended the format of its annual assembly – held the day before the PRSA conference starts – to encourage more dialogue between delegates and the… Continued

After tallying the faxes, e-mails and voicemail votes that came our way, we’re delighted to announce that Margery Kraus, president and CEO of APCO Associates Inc., was voted PR NEWS’s 1997 PR Professional of the… Continued

On the Radar Screen: IR Advice for the Market Slide Although folks didn’t jump out of buildings the way they did in the 1930s, the decline of the market last week (which rebounded in one… Continued