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Hospitals that have already tested the waters of the $15 billion home healthcare industry or are looking to expand into this industry’s for-profit potential are being targeted by Homecare America, a new healthcare products "superstore"… Continued

November 9-12 Health Insurance Association of America’s Reinventing the Industry. Orlando. 202/824-1847 November 13 Healthcare Strategy Institute’s Successful Strategies for Medicare Risk Contracting. Las Vegas. 847/869-8482. November 17-19 American Association of Health Plans. Information Management… Continued

To change the hopeless perception of medical care for stroke by the public and the provider community, the National Stroke Association (NSA) took a grassroots task force approach that pulls together two vital forces: PR… Continued

Whether your hospital is a part of a regional or national system, being merged or acquired, ultimately its success hinges on community relations. For decades, healthcare organizations (HCOs), traded on this in a positive way,… Continued

DALLAS – By now healthcare marketers are sold on the power of the ‘Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to… Continued

When nurses at four Washington, D.C., area hospitals went on a 48-hour strike two weeks ago, the provider system’s corporate PR engine raced into fifth gear with crash media training exercises and evolving core messages… Continued

As a communications executive, it’s a near guarantee that you’ll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms… Continued

Don’t count on your media-relations efforts with high-profile media outlets as your only PR salvation, because when you invite national press coverage, you also welcome press scrutiny. But to mitigate any damage, it’s important to… Continued

Nov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued

Cyber PR Small Businesses Increase Net Reliance: Marcom to Follow? If a new study holds true, communications execs at small businesses best brush up on their online know-how and become more proficient at managing the… Continued