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Too Many Americans Self-Medicate with OTC Drugs

October 30th, 1997 by

Americans are too reliant on over-the-counter (OTCs) medications for treating everyday health problems, according to a new national survey conducted by Prevention magazine and the American Pharmaceutical Association (APhA). While self-medicating is an overall safe… Continued

Geography Dictates Whether Patients Die in Hospitals; Home

October 30th, 1997 by

How and where patients spend their last days depend more on where they live than patient or family choice, according to a new report. The 1998 Dartmouth Atlas of Health Care shows significant disparity between… Continued

Advertising Abstract: The Clock Ticks for a Physician Practice with 15-minute Policy

October 30th, 1997 by

Marketing the University of Nebraska’s relatively unknown physician group practice, University Medical Associates, as the time-conscious choice for primary care service in the Omaha market meant setting a 15-minute no-wait goal and backing it up… Continued

Industry CEOs Are Getting Paid!

October 30th, 1997 by

Healthcare CEO compensation jumped 25%, according to a Jenks Healthcare Business Report survey, an Atlanta-based newsletter. The recently released survey found: 70 major hospital, pharmaceutical and managed care companies averaged $1.95 million in 1996, up… Continued

Doc-Turned-Blues Singer Takes Healthcare Tunes On The Road

October 30th, 1997 by

Instead of complaining about managed care, Dr. Sam Bierstock of Boca Raton, Fla., and his Managed Care Blues Band decided to sing about it. Humorous tunes like "You Picked a Fine Time to Leave Me… Continued

New Intranet Service Integrates Patient Care, Education

October 30th, 1997 by

A national health science publisher and subsidiary of The Times Mirror Company, debuted its new "Mosby’s Patient CareLink" online program to support point-of-care provider initiatives, last week at the American Medical Informatics Association convention in… Continued

Industry News

October 27th, 1997 by

Moves at the Top Richard S. Kline, former president of Shandwick USA, has been named executive VP of Fleishman-Hillard, the entity just acquired by Omnicom. (FH, 314/982-1700) Stephen Chaudet, VP for state and local government… Continued

Communicating With Employees: Walk The Talk, Forget the Lip Service

October 27th, 1997 by

As companies enter into more acquisitions and mergers and start new divisions, employee programs need to be created that are fresh and as diversified as the companies that head them. Gone are the days of… Continued

Employee Morale is Key as Cos. Hire More Workers

October 27th, 1997 by

As a communications executive, it’s a near guarantee that you’ll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms… Continued

Without Grassroots PR in Place, Dateline NBC Story Might Have Zapped Co.

October 27th, 1997 by

Don’t count on your media-relations efforts with high-profile media outlets as your only PR salvation, because when you invite national press coverage, you also welcome press scrutiny. But to mitigate any damage, it’s important to… Continued