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Did You Know?

October 30th, 1997 by

Citizens Against Government Waste just released its special investigative report on fraud in the $212 billion-a-year Medicare program outlining 67 examples of how physicians, hospitals and other healthcare providers are abusing the system to the… Continued

New Report Gives 13 HMOs Honor Roll Status

October 30th, 1997 by

The Sachs Group, a healthcare information provider based in Evanston, Ill., has identified 13 health plans that make the grade for member satisfaction through its Sachs HMO Honor Roll analysis report. Choicecare Health Plans, Inc… Continued

Hospital ‘Superstore’ Marketing Approach

October 30th, 1997 by

For hospitals that meet Homecare’s initial criteria-strong continuum of care mission, good economic scale, and numerous ancillary services already in place-Homecare provides a full turn-key franchise program that: features in-patient, out-patient and at-home care product… Continued

Blue Cross Launches System to Detect Medicare Fraud

October 30th, 1997 by

Blue Cross & Blue Shield United of Wisconsin is taking on Medicare fraud with a new computerized detection system. The Fraud and Abuse Management System (FAMS) allows the insurance giant to identify patterns of fraudulent… Continued

N.J. Hospital Makes Retail Leap

October 30th, 1997 by

Last year, St. Peter’s Medical Center in New Brunswick, N.J., started negotiating with Homecare to expand its existing presence into the home healthcare industry. Its entree into the market had been through homecare nursing services… Continued

New Franchiser Offers Turn-Key Homecare Marketing Opportunity

October 30th, 1997 by

Hospitals that have already tested the waters of the $15 billion home healthcare industry or are looking to expand into this industry’s for-profit potential are being targeted by Homecare America, a new healthcare products "superstore"… Continued

Calendar

October 30th, 1997 by

November 9-12 Health Insurance Association of America’s Reinventing the Industry. Orlando. 202/824-1847 November 13 Healthcare Strategy Institute’s Successful Strategies for Medicare Risk Contracting. Las Vegas. 847/869-8482. November 17-19 American Association of Health Plans. Information Management… Continued

Employee Morale is Key as Cos. Hire More Workers

October 27th, 1997 by

As a communications executive, it’s a near guarantee that you’ll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms… Continued

Without Grassroots PR in Place, Dateline NBC Story Might Have Zapped Co.

October 27th, 1997 by

Don’t count on your media-relations efforts with high-profile media outlets as your only PR salvation, because when you invite national press coverage, you also welcome press scrutiny. But to mitigate any damage, it’s important to… Continued

Calendar

October 27th, 1997 by

Nov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued