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DALLAS – By now healthcare marketers are sold on the power of the ‘Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to… Continued

When nurses at four Washington, D.C., area hospitals went on a 48-hour strike two weeks ago, the provider system’s corporate PR engine raced into fifth gear with crash media training exercises and evolving core messages… Continued

Who: Hospitals and clinics at the University of California-San Francisco and Stanford University. The new system will be called UCSF-Stanford Health Care. When: November 1 (effective date) Total PR/Marketers: 7 to 8 corporate communicators plus… Continued

When compared to a wide range of hospital length of stays, HMO patterns are similar to fee-for-service patterns, according to a new study by the American Association of Health Plans (AAHP). The organization represents more… Continued

Americans are too reliant on over-the-counter (OTCs) medications for treating everyday health problems, according to a new national survey conducted by Prevention magazine and the American Pharmaceutical Association (APhA). While self-medicating is an overall safe… Continued

How and where patients spend their last days depend more on where they live than patient or family choice, according to a new report. The 1998 Dartmouth Atlas of Health Care shows significant disparity between… Continued

1120 Avenue of the Americas, 6th Floor New York, N.Y. 10036; Phone: 212/597-8001 Editor’s Note: Even though a large percentage of the content at http://www.nytimes.com mirrors what’s in the print version, the Web site also… Continued

It’s difficult keeping up with what’s happening in PR in the online universe. Here are some tips worth keeping on hand: 1) To find out what your competition is doing, visit Web sites and find… Continued

WASHINGTON, D.C.-A panel of three experts from the International Public Relations Exchange (IPREX) team tackled the importance of having a risk communication plan in place before a crisis hits, during a live broadcast taping here… Continued

The foundation of grassroots PR is campaigns that are indigenous and distinctly connected to the jurisdictions where they happen. But the Tennessee Oilers has decided to court two different cities, Nashville and Memphis, to make… Continued