Subscription Content

DALLAS – By now healthcare marketers are sold on the power of the ‘Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to… Continued

When nurses at four Washington, D.C., area hospitals went on a 48-hour strike two weeks ago, the provider system’s corporate PR engine raced into fifth gear with crash media training exercises and evolving core messages… Continued

Who: Hospitals and clinics at the University of California-San Francisco and Stanford University. The new system will be called UCSF-Stanford Health Care. When: November 1 (effective date) Total PR/Marketers: 7 to 8 corporate communicators plus… Continued

When compared to a wide range of hospital length of stays, HMO patterns are similar to fee-for-service patterns, according to a new study by the American Association of Health Plans (AAHP). The organization represents more… Continued

Americans are too reliant on over-the-counter (OTCs) medications for treating everyday health problems, according to a new national survey conducted by Prevention magazine and the American Pharmaceutical Association (APhA). While self-medicating is an overall safe… Continued

How and where patients spend their last days depend more on where they live than patient or family choice, according to a new report. The 1998 Dartmouth Atlas of Health Care shows significant disparity between… Continued

Marketing the University of Nebraska’s relatively unknown physician group practice, University Medical Associates, as the time-conscious choice for primary care service in the Omaha market meant setting a 15-minute no-wait goal and backing it up… Continued

Healthcare CEO compensation jumped 25%, according to a Jenks Healthcare Business Report survey, an Atlanta-based newsletter. The recently released survey found: 70 major hospital, pharmaceutical and managed care companies averaged $1.95 million in 1996, up… Continued

Instead of complaining about managed care, Dr. Sam Bierstock of Boca Raton, Fla., and his Managed Care Blues Band decided to sing about it. Humorous tunes like "You Picked a Fine Time to Leave Me… Continued

A national health science publisher and subsidiary of The Times Mirror Company, debuted its new "Mosby’s Patient CareLink" online program to support point-of-care provider initiatives, last week at the American Medical Informatics Association convention in… Continued