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In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

Address: 135 North 6th St. Emmaus, PA 18098; ph: 610/967-5171 If you plant an idea with a Men’s Health editor and it makes it to print, you’ll be reaching more than 1 million readers. One… Continued

Last week, Edelman PR Worldwide, found itself knee deep in the Microsoft [MSFT] v. Department of Justice controversy. Microsoft was taken to task for a PR proposal from Edelman that is meant to help the… Continued

Associations rely on public affairs communications and follow-through to influence government decisions and maintain their membership. For example, the Alexandria, Va.-based non-profit Independent Electrical Contractors, Inc. will keep independent electrical contractors in New Jersey apprised… Continued

Public/Media Relations/Writer/ NATIONAL ASSOCIATION OF CHILDREN’S HOSPITALS AND RELATED INSTITUTIONS National child health association seeks a creative self-starter to develop and implement public and media relations campaigns and provide writing and editing support for publications.… Continued

On The Radar Screen: Brill to Take on Media We wonder if PR pros, who have a love-hate relationship with the press, will be among the subscribers to Steven Brill’s new brainchild: Content. Brill, who… Continued

A drama unfolding over a Midwest company’s refusal to accept 23 million pounds of napalm last week is a key lesson in public affairs. Last week, MWW/Agenda, Chicago, found itself in the midst of a… Continued

In this article, PR NEWS speaks to the authors of two new communications books. In the first conversation, we speak to Michael Morley, president of the New York office of Edelman, who provides fresh insight… Continued

When trendy clothier Eddie Bauer ignored the maxim that the customer is always right, it learned how quickly PR disasters can take root and continue to damage a company’s reputation well after the incident. The… Continued

April 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued