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Corporate interest is soaring in flight donations that transport patients in style and comfort to their healthcare destinations, conveying unique images of care and compassion. United Airlines, last month, donated 3.5 million miles to the… Continued

Fighting a 100-year city hospital perception, Camden-Clark Memorial Hospital of Parkersburg, W.V., launched an aggressive, integrated branding program last year to improve its image. This effort was selected as the winning campaign for best marketing.… Continued

Human Responsibility’ Focus Prompts Action on Donation Changing attitudes about the confusing and often unsettling issue of organ donation demands a momentum-building, multi-faceted communications approach to the media, community and advocacy organizations. This was the… Continued

21100 Erwin Street Woodland Hills, CA 91367; Phone: 818/884-6800 Editor’s Note: Editors at Living Fit are approachable, but un-targeted pitches are a sure-fire way of getting on their bad side. The magazine, with a circulation… Continued

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, Healthcare PR & Marketing News has rolled out a JobTracker classifieds section. Your ad will reach between… Continued

The industry shift toward innovative branding, strategic planning and creative use of limited resources is evident in the winning campaigns of Healthcare PR and Marketing News’ 1997 "Best PR & Marketing Campaigns." These efforts prove… Continued

Acct. Exec/BLASS COMMUNICATIONS LLC. PR Agency in the Albany, NY area seeks an account executive with a minimum of three years agency, corporate communications or trade association experience. Account mix includes national product publicity, consumer… Continued

Now Appearing…Crisis Insurance In this litigious society, nothing surprises us, including this news bit: American International Group, Inc., New York, reports that the American International Companies have premiered Law FirmCrisisFund. It provides up to $10,000… Continued

Terri Hautman, manager of Image/Brand for Chrysler Corp. suggests these five rules for building brand through public relations: Know what the product, and the campaign that surrounds it, stands for; Target those buyers who have… Continued

It is crucial for individual departments within a company to conform messages to a central positioning strategy and coordinate their activities with other departments that are interacting with the same stakeholders. Brand equity is a… Continued