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May 3-5: Healthcare Strategy Institute’s Third National Forum on Customer Based Marketing Strategies. Phoenix. 847/869-8482. May 11-12: Integrated Healthcare Report’s First Annual Symposium on Integrated Healthcare for the Next Generation of Medicare and the Coming… Continued

Parenting Program Reduces Preterm Births The Araz Group (TAG), a managed healthcare company in Bloomington, Minn., is achieving healthier pregnancies by promoting early intervention and stressing consistent prenatal care to expectant mothers. The results of… Continued

What happens when a small biotech company and a large pharmaceutical corporation hire one public relations agency to publicize their next "best-selling" product? Too many cooks in one kitchen? Not necessarily. With a trend toward… Continued

When a Surgeon General’s report shed light on the nation’s high level of physical inactivity, the Centers for Disease Control and Prevention used the findings as a national hook to reposition physical activity as fun… Continued

Insurance Premiums Drop, HIAA Finds Despite recent reports that health insurance premiums are rising, the Health Insurance Association of America (HIAA), based in Washington, D.C., reports that between 1991 and 1996 they actually dipped by… Continued

Corporate interest is soaring in flight donations that transport patients in style and comfort to their healthcare destinations, conveying unique images of care and compassion. United Airlines, last month, donated 3.5 million miles to the… Continued

Fighting a 100-year city hospital perception, Camden-Clark Memorial Hospital of Parkersburg, W.V., launched an aggressive, integrated branding program last year to improve its image. This effort was selected as the winning campaign for best marketing.… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

Don’t Forget to Track Those Rogue Web Sites It’s clear that PR pros don’t wear blinders when it comes to the Web’s power to distribute information, but some may be missing other Net opportunities. Only… Continued

Responses to the question, "The Internet (including Intranets and Extranets) will change how communications/public relations resources are deployed at my company within the next three years." Strongly Agree 34% Agree 55% Neither Agree nor Disagree… Continued