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In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

PR NEWS offers the Media Insight feature as a site license. For more information, please contact Peter Coddington, 800/416-8490.

Address: 400 East College Street, Georgetown, Ky. 40324; ph: 502/863-7032 This is being couched as an entirely new format for public radio: the blend of entertainment and hard news for participating stations. We recommend that… Continued

PR NEWS will begin running letters to the editor. Submissions will be edited for style, grammar and length and can be no longer than 500 words. The editors will select letters that are published. Send… Continued

Media training isn’t exactly rocket science but it remains a perplexing component of PR. Even as the business world seems to be growing technologically savvy, executives are found eating crow or stumbling over poor explanations… Continued

Acct. Exec/BLASS COMMUNICATIONS LLC. PR Agency in the Albany, NY area seeks an account executive with a minimum of three years agency, corporate communications or trade association experience. Account mix includes national product publicity, consumer… Continued

Now Appearing…Crisis Insurance In this litigious society, nothing surprises us, including this news bit: American International Group, Inc., New York, reports that the American International Companies have premiered Law FirmCrisisFund. It provides up to $10,000… Continued

Terri Hautman, manager of Image/Brand for Chrysler Corp. suggests these five rules for building brand through public relations: Know what the product, and the campaign that surrounds it, stands for; Target those buyers who have… Continued

It is crucial for individual departments within a company to conform messages to a central positioning strategy and coordinate their activities with other departments that are interacting with the same stakeholders. Brand equity is a… Continued

Power Company Avoids Freeze During Ice Storm When an ice storm knocked out power lines, 8,000 utility poles and all means of communication in rural New York, Niagara Mohawk responded with creative communications and continues… Continued