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April 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued

Grob Health & Science, Cambridge, Mass., has released the "Grob Guide to Market Research," a virtual bible for marketers. If you’re strapped with cumbersome research projects, the guide helps you better organize your goals and… Continued

Survey Says Net Influence is Internal A new survey by the Institute for Public Relations, Gainesville, Fla., shows that the impact the Internet is havinga mostly internal impact on corporations. A key revelation indicates that… Continued

Targeting healthcare sales and marketing executives, Healthcare InfoSource released its first quarterly update of Healthcare QuickDisc, providing fast access to current expense and utilization information on more than 6,000 hospitals, networks and other providers. Launched… Continued

Middle Tennessee Medical Center’s (MTMC) is using first-hand patient testimonials throughout its advertising campaign to convince newcomers to Murfreesboro, Tenn., that exceptional healthcare does not require a 20-mile drive to Nashville. Its tagline, "Great Care.… Continued

In the good old days – those kinder, gentler days when PR people in healthcare organizations placed positive stories, doctors and patients were happy, and the insurance money rolled in – the standard community relations… Continued

Compensation design for a sales force should provide incentives via individual and team pay-for-performance models, says Kriss Barlow, a consultant with the Omaha, Neb.-based Corporate Health Group (CHG). After consulting with CHG on business goals,… Continued

For Sentara Health System, boosting hospital revenue through physician recruitment-based sales efforts required moving to a physician relations plan that stresses accountability and customer-focused relationships. As a result, the Norfolk, Va.-based, not-for-profit system experienced an… Continued

Women Less Aware Of Heart Attack Symptoms Compared to men, women have low awareness of heart attack and angina symptoms and are less likely to receive life-saving treatment once they reach the emergency room. This… Continued

The votes are in, after judging from a pool of awesome markting and PR campaign entries, HPRMN selected winners for the "Best PR and Marketing Campaigns of 1997." The winners will be profiled in the… Continued