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WASHINGTON, D.C. – If you encourage hospital leaders to take a position on the controversial `value’ issue, you will earn CEO-level respect. By spearheading efforts that help executives fill the gaping community void of preventive… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Account Director Healthcare -Orbis Broadcast Group seeks experienced public relations professional in New York office to manage and help expand a strong and growing client base. Experience in working for or with major healthcare PR… Continued

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

Who: Tenet’s Southern Californiia Network (Santa Barbara, Calif.) to enter into alliance with MedPartners (Birmingham, Ala.) When: Alliance agreement announced April 9. Approval is expected in early May. Total PR/Marketers: The allliance is not expected… Continued

United Airlines Donates 3.5M Miles to Children’s Hospitals United Airlines transformed its frequent fliers into givers by donating 3.5 million miles to support the Children’s Circle of Care, the national network of 20 children’s hospitals.… Continued

Hospitals are now relying on newsletters to educate special interest groups like seniors and donors, according to a recent survey by Priority Publications. The Minneapolis-based publisher of custom magazines and newsletters found that 92% of… Continued

Companies that have tested cyberspace for communications, such as delivering 10Ks or posting execs’ biographies online, are using the next wave of the Web for e-commerce and global branding. In fact, communications is becoming integral… Continued

Next time you’re gauging what’s happening online and want to know which corporate sites are worth logging onto, PR NEWS offers this PAG top-10 list along with our quick review of what corporations are doing… Continued

The trend of traditional news organizations to let their Web sites scoop print editions is raising new concerns over journalistic ethics, accuracy and accountability. One-third of print news publishers let their online counterpart run such… Continued