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In the good old days – those kinder, gentler days when PR people in healthcare organizations placed positive stories, doctors and patients were happy, and the insurance money rolled in – the standard community relations… Continued

Compensation design for a sales force should provide incentives via individual and team pay-for-performance models, says Kriss Barlow, a consultant with the Omaha, Neb.-based Corporate Health Group (CHG). After consulting with CHG on business goals,… Continued

For Sentara Health System, boosting hospital revenue through physician recruitment-based sales efforts required moving to a physician relations plan that stresses accountability and customer-focused relationships. As a result, the Norfolk, Va.-based, not-for-profit system experienced an… Continued

Women Less Aware Of Heart Attack Symptoms Compared to men, women have low awareness of heart attack and angina symptoms and are less likely to receive life-saving treatment once they reach the emergency room. This… Continued

The votes are in, after judging from a pool of awesome markting and PR campaign entries, HPRMN selected winners for the "Best PR and Marketing Campaigns of 1997." The winners will be profiled in the… Continued

WASHINGTON, D.C. – If you encourage hospital leaders to take a position on the controversial `value’ issue, you will earn CEO-level respect. By spearheading efforts that help executives fill the gaping community void of preventive… Continued

April 14: "Preventing a Cybercrisis – Protecting Your Reputatuion on the Internet," PRSA/NCC, Capitol Hilton, Washington, D.C., 703/691-9212. April 15-16: "Great Expectations: The Transformational Public Relations Leader," The Arthur W. Page Society, New York Helmsley… Continued

Market Research ‘Teach Our Children Well’: Citizens to Corporate America Eighty-six percent of teachers surveyed by New York-based West Glen Communications believe that corporations in the U.S. can do more to support education. West Glen… Continued

In last week’s Media Insight Editorial contact list for Newsday, we incorrectly listed some information. We apologize for any inconvience. Assistant Managing Editor, Long Island – Miriam Pawel, 516/843-3663; Assistant Managing Editor, Features – Phyllis… Continued

1729 H St. NW Washington, D.C. 20006-3901; 202/887-6400 Kiplinger’s (1 million plus) is known for its deft handling of personal finance issues as well as the aggressive way it stays on the pulse of consumer… Continued