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PR pros recognize the advantages of data-informed communication: most subscribe to a platform and they have more data available to them than ever. Today the goal is actionable insights for better business decision-making. IPR Measurement Commission member Mark Weiner offers 8 ways to find those insights.

To get prepared for PRNEWS’ Crisis and Measurement Summit in Miami later this month, we asked several of the scheduled speakers to provide crisis and measurement tips. Planning was one of the themes their answers had in common.

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.

On first glance you might not think diversity and inclusion has anything to do with crisis communications. In fact, it has everything to do with it, argues Esther-Mireya Tejeda, SVP, head, corporate communications & PR at Entercom.

With the start of the year, social media platforms released features that should help communicators with planning for these tools. In addition, Facebook offered users a tool that allows them to see and delete data other companies have collected based on interactions with those brands. It’s far from certain how many users will use the tool.

In this final article of a two-part series, Ayaz Malik and Bob Pearson discuss three areas that you can use to bolster your published content everyday.

In this 4th installment of a series on measurement from Intrado Digital Media, we examine why communicators measure and how to discover the best metrics to find ROI at your company.

As the new year begins, communicators begin to set priorities for the coming twelve months. IPR Measurement Commission chief Mark Weiner provides a step-by-step guide to help PR pros to benchmark the previous year and plan for 2020.

[ Editor’s Note: This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is a partnership with the Museum of Public Relations .] Ask

In this third in a series of Intrado Digital Media-sponsored articles about measurement, we look at the hurdles of measuring media ROI. The first two articles in the series appeared in the November 2019 and December 2019 editions