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As the new year begins, communicators begin to set priorities for the coming twelve months. IPR Measurement Commission chief Mark Weiner provides a step-by-step guide to help PR pros to benchmark the previous year and plan for 2020.

[ Editor’s Note: This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is a partnership with the Museum of Public Relations .] Ask

In this third in a series of Intrado Digital Media-sponsored articles about measurement, we look at the hurdles of measuring media ROI. The first two articles in the series appeared in the November 2019 and December 2019 editions

Our crisis and measurement columnist Katie Paine looks at 2019’s worst crises. She also offers lessons learned from what she sees as the year’s top PR crises. The overarching theme is that a “boneheaded” CEO’s approach to crisis can ruin a company’s reputation, trust and financial standing.

In this first part of a two-part series, Bob Pearson and Ayaz Malik offer a framework for getting a multi-part organization to read from the same script. This initial article provides ways to contextualize strategies, objectives, tactics and measures across marketing and functional teams/disciplines.

With CES beginning today in Las Vegas, we take a look at technology and tech-related issues for PR pros as the year begins.

What’s ahead for social media in 2020? For starters, it appears the Federal Trade Commission (FTC) will continue to hound brands and influencers who misrepresent themselves to consumers on social. Fortunately, the FTC has re-issued its guidelines in a plain-language format. There’s even a video.

In this first of a two-part series, SEO expert Luke Budka takes a basic approach to improving a company’s reputation using Google. For example, when you Google your business name, is it the first thing that comes up. Even better, everything Budka recommends here is free.

Our (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.

Our annual predictions for the new year. In 2018, when we ran predictions for 2019, trust and, in some cases, how to regain it, dominated. This year, as our 25 senior executives look to 2020, trust was an underlying element of PR. Personalization in various forms was the main theme.