Premium Content

With CES 2020 beginning, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year. Several famous tech names made the list.

As the new year begins, communicators begin to set priorities for the coming twelve months. IPR Measurement Commission chief Mark Weiner provides a step-by-step guide to help PR pros to benchmark the previous year and plan for 2020.

In this third in a series of Intrado Digital Media-sponsored articles about measurement, we look at the hurdles of measuring media ROI. The first two articles in the series appeared in the November 2019 and December 2019 editions

Our crisis and measurement columnist Katie Paine looks at 2019’s worst crises. She also offers lessons learned from what she sees as the year’s top PR crises. The overarching theme is that a “boneheaded” CEO’s approach to crisis can ruin a company’s reputation, trust and financial standing.

In this first part of a two-part series, Bob Pearson and Ayaz Malik offer a framework for getting a multi-part organization to read from the same script. This initial article provides ways to contextualize strategies, objectives, tactics and measures across marketing and functional teams/disciplines.

In this first of a two-part series, SEO expert Luke Budka takes a basic approach to improving a company’s reputation using Google. For example, when you Google your business name, is it the first thing that comes up. Even better, everything Budka recommends here is free.

Our (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.

Our annual predictions for the new year. In 2018, when we ran predictions for 2019, trust and, in some cases, how to regain it, dominated. This year, as our 25 senior executives look to 2020, trust was an underlying element of PR. Personalization in various forms was the main theme.

IPR Measurement Commission chair Mark Weiner whacks at measurement’s version of sacred cows as he tees up PRNEWS readers for success in 2020. Among the myths he dispels are: everyone is using AI for measurement, you must have a real-time measurement effort to succeed, and PR measurement kills creativity.

This is the second in a series of Intrado Digital Media-sponsored articles about measurement. Intrado Digital Media president Ben Chodor discusses the importance of aligning your measurement efforts with business objectives. The first article in the series appeared in the November 2019 edition of PRNEWS.