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Sometimes data confirms what you thought was occurring, other times it can offer surprises. Propel, a software firm, looked at data about pitching and found media relations pros are pitching more during the pandemic than they did in previous months. Fortunately, content creators are opening more pitches too. Propel also found pitching days have shifted.

Our crisis communications columnist Katie Paine assesses the responses to the coronavirus-related media attention from elderly care facilities and the cruise line industry. She finds the messages of both groups missed the boat.

The associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.

Since it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.

As part of our series of interviews with senior communicators, we asked Aflac SVP, chief ESG and CCO Catherine Hernandez-Blades to tell us what she and her team have learned during the early stages of the virus.

When a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.

There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.

We asked our data partner Shareablee to provide information about the coronavirus-related posts that garnered the most consumer engagement on Facebook during March. The resulting list was full of interesting insights, including a post from “The Daily Show,” with guest Dr. Anthony Fauci, leading the pack.

PRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.

What happens to measurement and analytics when coronavirus subsides? H+K’s new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He’s also urging his team to laugh and connect with each other on a personal level as they work from home.