PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.
Latest Posts
PR Roundup: Bad Decisions Lead to Bad Reputations
March 23rd, 2023 by Nicole SchumanThe public called out Spotify and Chief for DEI blunders and the SEC laid down the law for celebrity crypto influencers this week.
Why Clichés in Writing Can Be Offensive
March 22nd, 2023 by Nicole SchumanPRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.
Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis
March 22nd, 2023 by Tai NicholsIn this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.
Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTok
March 21st, 2023 by Nicole SchumanTo TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app.
Tips for Those Joining the Consulting Class
March 21st, 2023 by Mark WeinerWhether by choice or by necessity, those who now reside in the consulting class would be wise to consider these questions and advice from our contributor.
Tech PR Industry Must Work Fast, But Also Be Agile and Proactive
March 20th, 2023 by Erika BradburyIn this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.
The Role of PR in a Post-Search World
March 20th, 2023 by PRNEWSAs AI continues to intermediate more channels, brands must focus on building mindshare to ensure they remain top of mind for consumers. This means that when users ask a large language model about a specific brand or product, they are more likely to receive directly relevant and clickable links.
PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst Deflects
March 16th, 2023 by Nicole SchumanFord celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.
Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis
March 16th, 2023 by LISA ANN PINKERTONWhen reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate