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2010 NonProfit PR Awards: Association/Nonprofit Team of the Year

November 3rd, 2010 by

Winner: Kaiser Permanente Kaiser Permanente built upon its reputation for leadership in healthcare in 2009 with a number of high-profile campaigns, including a partnership with Eating Well to promote KP’s commitment to farmers’ markets and sustainable… Continued

2010 NonProfit PR Awards: Public Affairs/Issues Management

November 3rd, 2010 by

Winner: Pool Safety Council/Gibraltar Associates – Pool Drain Danger – Raising Awareness, Saving Lives Drowning is the second-leading cause of death among children ages 1-14, and entrapment in a pool, spa or hot tub drain is… Continued

2010 NonProfit PR Awards: Annual Publication

November 3rd, 2010 by

Winner: Legacy Foundation – Legacy Progress Report: The Voices of Change With the publication of its 2009 annual report, Legacy Foundation achieved its goals of highlighting its accomplishments over the past two years, marking its 10-year… Continued

2010 NonProfit PR Awards: Press Releases

November 3rd, 2010 by

Winner: American Heart Association – 2020: Ideal Health & My Life Check Building on a 2010 scientific study that identified seven health factors and lifestyle behaviors that contribute to heart health, the American Heart Association looked… Continued

2010 NonProfit PR Awards: Advocacy Campaign & Lobbying

November 3rd, 2010 by

Winner: The New York Public Library – Don’t Close the Book on Libraries A potential budget cut of $37 million in spring 2010 motivated the New York Public Library to launch a 360 degree campaign centered… Continued

2010 NonProfit PR Awards: PR on a Shoestring Budget

November 3rd, 2010 by

Winner: Smithsonian’s National Museum of American History – Vince & Larry Crash into the Smithsonian (July 14, 2010) To raise awareness around the National Museum of American History’s work in collecting objects relating to auto safety,… Continued

2010 NonProfit PR Awards: Member and/or Volunteer Campaign

November 3rd, 2010 by

Winner: Jones Public Affairs – Breast Cancer M.A.P. Project After a medical report confirmed a positive link between survival of cancer with emotional and social support for people with cancer, the Cancer Support Community (CSC) created… Continued

2010 NonProfit PR Awards: Media Relations

November 3rd, 2010 by

Winner: National Football League – NFL ‘A Crucial Catch’ Breast Cancer Awareness Campaign The National Football League may seem like an unlikely partner for Breast Cancer Awareness. But with a million women watching the games, the… Continued

2010 NonProfit PR Awards: Marketing

November 3rd, 2010 by

Winner: Legacy – Truth Tour 2009-2010 In its 11th season, the truth Orange Summer Tour successfully educated and engaged teens by delivering bold, thoughtful anti-smoking messages around the country and through a barrage of media outlets.… Continued

2010 NonProfit PR Awards: Green PR

November 3rd, 2010 by

Winner: American Society of Landscape Architects/Lady Bird Johnson Wildflower Center at the University of Texas/ U.S. Botanic Garden – The Sustainable Sites Initiative According to a survey from the American Society of Landscape Architects, only 10.1%… Continued