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2010 Platinum PR Awards: Research and Measurement

October 5th, 2010 by

Winner: Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works Dirty. Inefficient. Old. These were some of the words congressional influencers were using to describe freight rail before Ogilvy PR and AAR launched an… Continued

2010 Platinum PR Awards: Global PR

October 5th, 2010 by

Winner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give… Continued

2010 Platinum PR Awards: Hall of Fame

October 5th, 2010 by

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

2010 Platinum PR Awards: Rebranding/Repositioning

October 5th, 2010 by

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically… Continued

2010 PR News: Financial/Investor Relations

October 5th, 2010 by

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure… Continued

Nonprofit PR Awards Finalists Announced

October 4th, 2010 by

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

2010 Platinum PR Awards: Social Media Campaign

October 4th, 2010 by

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source… Continued

2010 Platinum PR Awards: Event Marketing

October 4th, 2010 by

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued

Use Community Access TV to Get Your Message Out

June 21st, 2010 by

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

Text Messaging and PR: Personal Platform a Powerful Call to Action

May 3rd, 2010 by

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.