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Whether you’re in marketing or PR or both, if you’re responsible for social media engagement then there’s a good chance “team” roughly translates to “just little old me.” In those cases, creativity and time-management skills can only get you so far. What you need are some shortcuts.

While most C-suite executives are still working to grasp the full value of earned media, they are getting savvy about data mining and analytics. The smart ones will begin asking pointed questions about PR measurement. And they will question reports relying on ad tech-based attribution that artificially inflates PR results. Beware.

Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.

Late last week, U.S. Justice Department special counsel Robert Mueller delivered two subpoenas to Jason Sullivan, a social media and Twitter marketer employed by former Donald Trump adviser Roger Stone during the 2016 U.S. presidential election campaign, raising the question as to whether or not incorporating bots into your social strategy is worth the risk.

Social media can be a wonderful tool for media relations professionals, as we know. Yet it is only one of several ways to communicate with journalists. Face-to-face meetings, which you can arrange for brand executives during a media tour, can help build a personal relationship with journalists. We asked communicators about their must-haves and tips for conducting successful media tours.

An overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And while many organizations seek to resolve questions or complaints as quickly as possible, about a quarter of brands still take up to 24 hours to respond. Those are just two of the findings of a recent survey conducted by The Social Shake-Up Show and Lithium Technologies.

The ride-share company has announced that it will no longer force victims of harassment and sexual assault into private arbitration. The move by Uber raises two questions: How far does this change in policy go toward repairing Uber’s reputation, and what does this mean for other companies with arbitration clauses?

A weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include unusual times in journalism as exemplified by Univision, Gizmodo, Deadspin, Splinter, the NY Times and the Denver Post; and more tight-lipped treatment from Nike as more senior executives are jettisoned, including a senior female.

The recent revelations about presidential attorney Michael Cohen’s dealings with AT&T and Novartis are the latest examples of large companies stumbling during reputational crises. Here are 5 lessons brands can learn from AT&T’s and Novartis’s pitfalls.

Communicators shouldn’t underestimate the power of one-on-one customer support on Twitter to win praise for your brand. Delta Air Lines is a proven leader in the Twitter customer support space, so to aid brand communicators seeking to upgrade their one-on-one customer service, iSocialFanz CEO Brian Fanzo and PR News took a look at five of Delta’s white-glove customer support tactics.