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Away continues to experience a public failure that undermines its stated values as a community-focused global travel brand. It’s painfully clear that the luggage company’s senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputation management.

With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.

Once again, Major League Baseball finds itself tangled in the details of a cheating scandal. Unlike the steroids era of the 1990s, where Congress held MLB accountable, we now find the sport policing itself, holding its own teams accountable. Is this the correct route in terms of PR and reputation?

Sure, Twitter has a relatively new 280-character limit. But just because Twitter doubled its 140-character limit doesn’t mean you should use all of them. So what’s the ideal length of a tweet? A hashtag? How else can you make your tweets more readable and engaging? Let’s look at the research.

CES 2020 is in the books, but its implications will spread throughout the year. That will be the case for communicators, who saw plenty of opportunities to help new-age tech explain itself to the public. One of the big takeaways, and one likely to provide lots of work for communicators, is that technology has broken out and will be foundational to life, several communicators say.

Every company and organization should have an up-to-date crisis plan. In addition, holding periodic crisis simulations and post-simulation analyses are important. Still, one of the keys to crisis management, and one that’s often overlooked, might be the personalities sitting around the table in the C-suite. And don’t forget the corporate politics involved, argues Jim Lindheim, a former Burson-Marsteller chairman.

Considered one of the founding fathers of modern public relations, though he eschewed such superlatives, Harold Burson passed away today, aged 98. This pioneer of the profession is remembered for his generosity as a mentor, as well as his gentle manner. He was also known as a visionary and possessor of one of the keenest minds in the business.

It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.

This past December at PRNEWS’ Media Relations conference in Washington, D.C., Toner talked about the changing world of Media Relations in a digital landscape, why a multi-channel approach incorporating both marketing and PR is the path to making it happen, and how to make your multi-channel game seamless.

It’s 2020 and everyone is making predictions. But as that well-known PR pro Yogi Berra said, Making predictions is hard, especially when it comes to the future. Everything about SEO is going to change, right? Maybe, maybe not. There are SEO changes to be aware of, but the basic advice remains. You can’t game Google and its algorithms, so don’t try. Instead, create a valuable experience for users.