PR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.
Celebrate National Grammar Day and Avoid These Writing MistakesMarch 4th, 2020 by Nicole Schuman
How Communicators Can Think Small and Make Big ChangesApril 19th, 2019 by Seth Arenstein
Go big or go home does’t necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to make small, tactical changes to products and services that can yield significant results. Steinberg discussed his ideas about thinking small to go big during PRNEWS’ Measurement Conference in Washington, DC.
How to Create a Four-Tiered Funnel That Can Help With Social StorytellingJune 5th, 2018 by Carmen Collins
Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.
Two PR Pros Recommend Tools to Improve Your Instagram Content on a Tight BudgetJune 5th, 2018 by Manu Muraro and Danielle Brigida
Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.
How Color Choice and Grid Layout Can Influence Engagement on Brands’ Instagram FeedJune 5th, 2018 by Seth Arenstein
It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.
Carefully Chosen Influencers and Consistent Content Seen as Keys to Success on InstagramMay 29th, 2018 by Seth Arenstein
With Instagram boasting 800 million active monthly users and 80% of them following brands on the platform, we asked communicators for best practices for being successful on the graphic-based platform. They told us carefully picked influencers and attention to creating consistent visuals are critical.
Why PR Should Check Company Letters Sent to Consumers and Potential StaffDecember 1st, 2017 by Peter Osborne
Letters, digital or sent via U.S. mail, are likely to make direct contact with customers. It’s important, then, to be certain they reflect your brand’s well-crafted messages. We offer many tips on how to make such letters more effective, but most important is that they burnish your company’s reputation with all stakeholders.
8 Steps Presenters Can Take to Build Credibility With an AudienceMay 23rd, 2016 by Kristen Foltz
To be an effective and persuasive presenter, you must build trust and believability in the audience’s mind. The goal of presenting is likely to inform the audience of something or persuade it to act or not. To do this successfully, the speaker must be believable and likeable.
Credibility is not a naturally occurring phenomenon. People are not born credible presenters. Credibility is something a speaker must gradually build in the mind of the audience.
When Kanye and Taylor Swift Rule, What Happens to Your Message?February 16th, 2016 by Seth Arenstein
There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?
How to Find and Work With the Right Influencers for Your BrandFebruary 3rd, 2016 by Seth Arenstein
Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.