Sure, it’s not a secret: Instagram is a visual channel. Still, some communicators take this idea to a higher level. One of them is Erica Campbell Byrum, AVP, social media at apartments.com, as can be seen in these two slides from a recent PR News presentation.
The upper slide illustrates options for brands’ Instagram grid layouts. Beyond looking attractive, though, a layout will help visually organize a brand’s Instagram feed, she says. “This also helps when organizing your content calendar because you will know exactly what type of photo you need to post and when.”
From left, Traditional Squares are “super simple. Just post your photo, each square at a time.” With Tiles, brands alternate between a photo and a quote. Vertical Lines usually are composed of quotes on a solid background. Puzzle, she says, is an advanced layout.
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.
Per Month Lowest Price
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
Already a subscriber?