Two PR Pros Recommend Tools to Improve Your Instagram Content on a Tight Budget

Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job?

There’s no better duo to begin this feature than Manu Muraro, founder of Instagram training and social media agency Your Social Team, and Danielle Brigida, national social media manager at the U.S. Fish and Wildlife Service. The two spoke during an information-packed session on Instagram during last month’s Social Shake-Up Show in Atlanta ( PRN, May 15). Their edited responses to our question about what they use to enhance Instagram content are below.
The Camera and a Great Hack
Manu Muraro, Founder, Your Social Team

Manu Muraro: I am not a professional photographer, but I use a Fujifilm X-T10 to take higher-quality photos. A professional camera will run in the neighborhood of $1,000. The lenses are even more. So, yes, we’re talking about an investment. I recommend you learn to take great phone photos before investing in a professional camera and lenses.