While fans, management and owners of the second-highest-rated syndicated game show knew Trebek’s time was short, his off-the-charts ability to live and work for months with pancreatic cancer might have provided a false sense of security. That’s one way to explain a series of fumbles and flip-flops, including one last week, to name Trebek’s permanent successor.
How has this moment influenced crisis, if at all? What crises can we expect to see in the next few months? We asked Justine Griffin, principal, Rasky Partners and Edward Segal, author, Forbes columnist and principal, Edward Segal Communications.
Is it Ethical to Pitch Positive Stories to Help Deflect Attention When You Anticipate a Crisis is Looming?September 20th, 2021 by Erika Bradbury
This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.
You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.
Clearly, PR pros should update crisis communication plans to assure that weather and natural disasters are considered more likely, even in unlikely regions and at unexpected times of year. For organizations that lack a disaster communication or operation plan, there are free resources online that make planning much easier.
While a few crises never seem to end, often with good reason, companies and organizations eventually need to return to relatively normal footing. That’s when a priority for communicators is helping regain external and internal trust.
Prompt Action, Transparent and Sequenced Communication with all Stakeholders Essential in Food-Related RecallsSeptember 20th, 2021 by Erika Bradbury
A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.
When cybercrime hits, you realize quickly it’s very different from almost any other crisis. It requires a tailored and measured approach to communicating with stakeholders. In the event of a cyberattack: Are you ready to comply with regulatory requirements? Do you have back-up channels so you can communicate with stakeholders? Do you have a back-up list of employee and stakeholder contacts? Are you ready to respond publicly without inciting threat actors to wreak more havoc on the brand?
While companies may feel enormous pressure to issue a major diversity announcement, tectonic shifts rarely work, according to the NAACP’s Aba Blankson. Instead, she says, acknowledge what the company has, or, more importantly, has not done on racial justice previously.