For authors of books about the basics of PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.
As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.
PR pros know misinformation, or unintentionally misleading content, and disinformation, material its creator knows is untrue, can instigate a PR crisis and blemish reputation. With a survey claiming reputation will overtake margin as a driver… Continued
There are several aspects of timing that influence PR incidents/crises. First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued
The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.
Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis.
We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.
In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?