Crisis Insider

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A Crisis Audit is the Best Way to Prepare for Leadership Debacles

July 20th, 2021 by

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

Terms You Need to Know [July 2021]

July 20th, 2021 by

In this month’s Buzz Box, we explain the Tinkerbell Effect and Green Hydrogen and their impact for crisis communicators.

Former Trump PR Pro Urges CEOs to Push Unity on Social Stands

July 20th, 2021 by

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

Where DEI, Ethics and Crisis Communication Intersect

July 20th, 2021 by

Societal improvement can be frustratingly slow. As a business leader and communication professional, I find it painful watching organizations repeatedly fail to learn from their mistakes.

Risk Assessment Goals: Raise Understanding and Prompt Planning

July 20th, 2021 by

For this month’s Crisis Interview, we talked with Kelly Stepno and Jim Moorhead of APCO about risk and risk assessment.

A Checklist for an Effective Crisis Communication Plan

July 20th, 2021 by

If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.

All Things Being Equal, A Trust Bank Helps You Emerge Faster from a Crisis

July 15th, 2021 by

This month’s Crisis Insider dialogue considers why two entities can react similarly to PR crises and obtain vastly different results: One company exits the crisis promptly, the other continues to experience issues. Our dialoguers are Maureen Cahill, partner, Bellmont Partners, and Dan Jasper, VP, communications, Mall of America. Interestingly, Cahill was Jasper’s predecessor at Mall of America.

Find the Best Spokesperson

June 15th, 2021 by

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

Terms You Need to Know

June 15th, 2021 by

This month’s terms to know: Hodl, FUD and Onlyness.

Crisis Prep Fails When Leaders Won’t Change

June 15th, 2021 by

One of the biggest obstacles to effective crisis management is denial: company managers refuse to believe there is a risk that needs attention.