Stories by Seth Arenstein


If Reputation and Values Matter, Why do Companies Seemingly Ignore Them?

January 28th, 2022 by

There are few phrases that spill more often from PR pros’ mouths than “corporate reputation.” Is it a meaningful concept?

Speed and Accuracy: An Unusual Moment Prompts PR Changes

January 28th, 2022 by

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

CBS and Elio’s Cleanly Elude Brian Williams and Sarah Palin Incidents

January 25th, 2022 by

How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights. is Tip of 2022’s CEO PR Crisis Iceberg

January 19th, 2022 by

We’re just weeks into 2022 and the number of CEO-related PR crises seems overwhelming. Ignorance at the top is not bliss.

mlk statue

A Special Message for Dr. Martin Luther King Jr. Day is Muddled

January 17th, 2022 by

A slew of activities and messages overshadowed an aspect of this year’s observance of MLK Jr. Day.

Crisis Prep and Reputation Don’t Count, or Do They?

January 10th, 2022 by

In the long run, do crisis prep and reputation mean anything? 2022 may provide early answers.

‘Think Like a Journalist’ Helps Even When an Interview is Postponed

January 10th, 2022 by

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

PR Preps Safety Narrative as CES Touts Smart Homes, Autonomous Vehicles

January 6th, 2022 by

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

With Information Changing Rapidly, Flexibility and Authenticity Remain Paramount for Healthcare Communication

January 4th, 2022 by

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.

Terms You Need to Know [December 2021]

December 21st, 2021 by

In this month’s edition, we focus on RTO,  Bookcase Credibility, Zoombie and CBP.