Stories by Clayton Durant and Samantha Fuss

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.

As we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here’s a look at the highlights from 2023 and the key lessons we’ve learned.

Attendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.

How PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

In X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.