Early data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.
Stories by Sara Ervin and Solyee Kim
The Art of Internal Communication; How the Met has Managed
April 6th, 2021 by Brett BruenCOVID-19 and a rapid succession of political, economic and racial crises presented an unprecedented challenge to an unrivaled American cultural institution, the Met. One of its most valuable assets was particularly under threat: its people.
Deploy Four Communication Styles to Help Craft Emails That Will Succeed in Any Culture
April 6th, 2021 by Raul Sanchez & Dan BullockWhen pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.
Can Public Relations Save the Planet? Explore History to Find Out
April 6th, 2021 by Jenny FrenkelWith the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.
How to Get More Women in Senior Communication Jobs
March 31st, 2021 by Azurée Montoute-LewisWomen hold the majority of jobs in PR, yet their lack of representation at the industry’s highest levels remains a critical issue. Azurée Montoute-Lewis, Hill + Knowlton Strategies’ global head of DEI, offers steps to rectify the situation. She begins with suggestions for removing bias from talent pipeline management.
How the QAnon Shaman’s Media Ploy Became a PR Nightmare
March 24th, 2021 by Evan NiermanAll publicity is good publicity. Not so fast. When a company or person faces legal charges, inviting the press for an interview can backfire. Take the example of Jacob Angeli, the QAnon Shaman, whose jailhouse interview backfired badly.
Lessons from Burger King’s ‘Whopper’ Start with ‘Know Your Audience’
March 22nd, 2021 by Lisa RobertsBurger King UK’s recent misstep on International Women’s Day is well known. One of the takeaways, writes Yonder CMO Lisa Roberts, comes from a basic principle: Know your audience. Roberts, though, goes beyond the usual interpretation of that communication maxim. In addition, she emphasizes the importance of planning for something to go wrong and reacting quickly.
Why Women Face Different Standards on Zoom and What to do About It
March 18th, 2021 by George BradleyA quartet of professors consider why women are nearly twice as likely to disable video during Zoom calls, and what to do about it. Part of the problem, they argue, is that in spite of progress on the business and social fronts, women continue to face different standards than men. When more male and female leaders show up on Zoom in casual clothes and settings, some of the boundaries will begin to fall.
More PR Takeaways from Oprah’s Royal Interview
March 11th, 2021 by Evan NiermanNo doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.
How Three Pieces of SEO Data Can Fuel Your PR Strategy
March 10th, 2021 by Joe FriedleinSome PR pros are put off when they hear words like ‘data’ and ‘SEO.’ Not to worry. In this post, SEO pro Joe Friedlein offers easily digestible tips that will help you employ SEO data to help with all phases of communication. He also makes suggestions for free tools that can help infuse PR strategies with simple data points.