Stories by Dorianne Ciccarelli and Clayton Durant

While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful “linkfluence” on LinkedIn has remained disciplined and committed to a niche strategy. Here are four key questions your communications team should consider with each executive post.

The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.

Successful debating requires a blend of strategic communication, effective rebuttals and emotional connection with the audience. By adopting techniques inspired by Eminem’s rap battles—relatability, preemptive defense, and exposing contradictions—you can turn the tables in your favor for not just debates, but interviews, press conferences and more.

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.

In the public relations industry, where strategic communication and media relations are more than classroom concepts, internships allow students to immerse themselves in real-world campaigns, build a portfolio of successful projects, and hone their skills through mentorship and client interactions. Here are five ways to level up your PR internship programs this fall.

In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.